Specialist, Enrollment Marketing

About Le Moyne College:

Le Moyne College, located in Syracuse, N.Y., is an independent college established by the Jesuits in 1946 to provide students with a values-based, comprehensive academic program designed to foster intellectual excellence and preparation for a life of leadership and service. Today, Le Moyne has evolved into a nationally acclaimed college of liberal arts and sciences that draws students from across the U.S. and abroad.

Our Mission:

Le Moyne College is a diverse learning community that strives for academic excellence in the Catholic and Jesuit tradition through its comprehensive programs rooted in the liberal arts and sciences. Its emphasis is on education of the whole person and on the search for meaning and value as integral parts of the intellectual life. Le Moyne College seeks to prepare its members for leadership and service in their personal and professional lives to promote a more just society.

Le Moyne College aims to advance the values of diversity and inclusiveness at the college. To do this, Le Moyne seeks scholars and professionals who bring innovation, creativity, and impact to the campus, and who bring greater depth, breadth, and diversity to our campus community.

POSITION SUMMARY                                                                     

Prepares and deploys marketing campaigns for the Enrollment division. This will include managing marketing campaign efforts primarily for the Office of Admission and Financial Aid Office in partnership with other campus offices, including academic units. The Marketing Specialist will ensure all campaign properties - digital, social media, print, landing pages, etc. - deliver on time in a manner that is consistent with Le Moyne’s brand and overall enrollment goals. This position will focus primarily on graduate and transfer admission, and may include marketing for other prospective student populations as assigned. This position is optional hybrid and located in Syracuse, NY.

PRINCIPAL DUTIES AND ESSENTIAL FUNCTIONS

Job duties specific to this position:

• Prepare and develop digital communications including email, SMS, social media content, website content, landing pages, portals, multimedia content, and digital advertisements.

• Coordinate creation, printing, mailing, and tracking of traditional marketing publications.

• Ensure that numerous, overlapping campaigns deploy on time and in a manner that is consistent with Le Moyne’s brand.

• Collaborate with departments throughout the College to develop campaign content.

• Develop marketing campaign reports and monitor campaigns for effectiveness.

• Review campaign data and advise on opportunities for optimization.

• Work closely with Enrollment Operations staff to ensure data integrity standards are met.

• Maintain high-level quality of all communications and campaign parts.

• Assist in the development of new marketing efforts.

Job expectations for all Le Moyne College employees:

• Demonstrates and role-models all of Le Moyne’s mission-based competencies (collaboration, communication, diversity, integrity, leadership and service) in every interaction with all community members and external parties.

• Strengthen digital literacy skills through education and the application of digital technologies in order to effectively engage in information gathering, utilization and data management while promoting a security culture.

• Supports cura personalis by treating all individuals with dignity, professionalism and kindness.

• Promotes cura apostolica by aligning professional goals, objectives, and performance with college’s strategic goals.

• Demonstrates excellent work attendance, reliability and work ethic.

• Attends and actively participates in required meetings and training sessions.

• Complies and adheres to all of Le Moyne’s established policies, procedures and codes of conduct at all times, including all health and safety requirements and regulations, to promote desired behavior and build awareness.

• Must complete all required federal, state, institution and department trainings.

• Engages in a planned program of professional development. Continually maintains skills and knowledge relative to the position and technology industry including best practice, evolving operational requirements, and industry trends.

• Performs a variety of related duties as assigned.

QUALIFICATIONS  

• Bachelor’s Degree is required.

• 2 or more years’ experience working in a higher ed or agency setting, preferred.

• Familiarity wit