Director of Lifecycle Marketing - AXS

AXS connects fans with the artists and teams they love. Each year we sell millions of tickets to thousands of incredible events – from concerts and festivals to sports and theater – at some of the most iconic venues in the world. Since our founding in 2011, we’ve consistently pushed the industry forward and improved experiences for fans, making it easier than ever to discover events, find the perfect seats, and enjoy unforgettable live entertainment, and we continue to lead the evolution of our industry today.

We’re passionate about improving the fan experience and providing game-changing solutions for our clients, and we’re always looking for smart, motivated people to help make it happen. Bring your enthusiasm, your big ideas, and your desire to team up with some of the best and brightest in technology and entertainment.  

The Role

AXS is seeking a Director of Lifecycle Marketing to join our team in Los Angeles, CA. The Director of Lifecycle Marketing is responsible for developing and executing strategies that drive customer retention, engagement, and revenue through owned marketing channels, including email, app push notifications, SMS, and other personalized messaging. This role will oversee the full customer lifecycle, from onboarding to re-engagement and loyalty, leveraging data-driven automation, personalization, and segmentation. The ideal candidate has a deep understanding of lifecycle marketing strategies, CRM tools, and AI-driven customer engagement tactics. They will manage a team to design and optimize automated journeys that enhance the customer experience while delivering measurable business impact.

What Will You Do?

• Develop and lead a comprehensive lifecycle marketing strategy to nurture, retain, and re-engage customers.
• Oversee execution of personalized, automated messaging campaigns across email, SMS, push, and in-app channels.
• Define and optimize messaging strategies for key lifecycle stages, including onboarding, engagement, retention, and win-back.
• Collaborate with analytics and data teams to enhance segmentation and predictive targeting using data models.
• Align lifecycle marketing strategies with broader business goals and revenue targets.
• Lead A/B and multivariate testing for messaging, subject lines, send times, and content personalization.
• Analyze customer behavior and campaign performance to refine strategies and improve conversions.
• Partner with MarTech to implement personalization and recommendation engines.
• Maintain best practices for deliverability and messaging hygiene to ensure inbox placement.
• Manage end-to-end process for one-off email campaigns ("E-Cards") requested by account managers.
• Streamline workflows and communication with account managers to ensure timely campaign deployment.
• Collaborate with data teams to refine segmentation and improve E-Card targeting and engagement.
• Partner with MarTech to optimize Salesforce Marketing Cloud integrations and scale campaign delivery.
• Maintain an ongoing A/B testing roadmap to optimize campaign creative, timing, targeting, and personalization.
• Collaborate with MarTech and engineering to improve automation, data integrations, and system workflows.
• Mentor and lead a team of lifecycle marketing managers and specialists, ensuring adoption of best practices.
• Manage relationships with key technology vendors, including CRM platforms and personalization tools.
• Ensure global compliance with regulations (e.g., CAN-SPAM, GDPR, TCPA), and partner with legal to manage opt-in and consent policies.

What Will You Bring?

• BA/BS degree (4-year) in Marketing, Communications, or a related field.
• 7+ years of experience developing and executing lifecycle marketing programs across email, push notifications, SMS, and other retention channels.
• Proven track record of leveraging customer data and predictive modeling to build highly segmented and personalized campaigns.
• Strong analytical background with expertise in measuring campaign performance, improving LTV, and optimizing retention through A/B testing and data-driven insights.
• Experience managing both automated and one-off email campaigns, with a focus on optimizing workflows and streamlining deployment processes.
• Demonstrated ability to collaborate with data and MarTech teams to build and optimize marketing data infrastructure, ensuring clean data flows into Salesforce Marketing Cloud for effective segmentation and automation.
• Technical expertise in Salesforce Marketing Cloud, including hands-on experience with Journey Builder, Automation Studio, Ampscript, and SQL, with the ability to troubleshoot and optimize workflows.
• Proven succes