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Growth Marketing Manager (m/f/d)
Energy RoboticsRemote or/and DarmstadtRemotefull_timeVerifiedPosted 9 Jul 2025
About the role
YOUR TASKS
- Develop and execute growth strategies to increase user acquisition, engagement, and retention
- Optimize digital marketing campaigns across email, social media, paid advertising, and SEO
- Develop highly engaging content like whitepapers, case studies, blogs, social media posts, etc.
- Design and run A/B tests to improve conversion rates and campaign effectiveness
- Coordinate with product and commercial teams to align growth initiatives with company goals
- Build and manage lead generation funnels and marketing automation workflows
- Implement and monitor marketing and analytical tools
- Manage and optimize our website for lead generation
- Monitor industry trends and conduct market research
- Analyze data to measure ROI and uncover new growth opportunities
- Prepare and present regular reports on growth metrics and targets to stakeholders
YOUR PROFILE
- Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field
- 3+ years of experience in growth marketing or digital marketing roles, ideally in B2B, SaaS, or technology sectors
- Strong understanding of growth channels and digital acquisition techniques (LinkedIn, SEO, SEM)
- Proven track record of creating and optimizing data-driven marketing campaigns
- Proficiency with marketing automation tools and CRM systems (e.g., HubSpot, Salesforce)
- Experience with analytics tools (e.g., Google Analytics, Mixpanel, Tableau), CMS (Webflow/Wordpress) and design tools (Canva/Adobe)
- Experience in creating high-quality content in English
- Analytical mindset with strong decision-making capabilities
- Excellent communication, collaboration, and project management skills
- Creative thinker with an experimentation-driven approach
- Excellent communication skills in English
HELPFUL ADDITIONAL QUALIFICATIONS
- Experience in the industrial automation, robotics or AI domain is a strong plus
- Knowledge of B2B buyer journeys and sales enablement strategies
- German language skills, as well as any other language, are an advantage
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