VP, JCREW Marketing Leader

Job Description:

Role Summary/Purpose:

As the VP, J.CREW Marketing Leader, you will be at the forefront of driving a high-impact, digitally-powered retail credit partnership with Synchrony. Your mission is to lead innovative, data-driven marketing strategies that launch and scale a next-generation retail credit card program within the Lifestyle Business Team.

You’ll harness the power of digital channels, customer insights, and cutting-edge marketing technology to optimize acquisition, activation, and engagement in a seamless omnichannel ecosystem. Collaborating closely with our General Manager and cross-functional partners, you’ll influence strategic priorities and lead a high-performing marketing team to accelerate growth and deliver exceptional customer experiences.

Our Way of Working

We’re proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.

This role is located at our Bryant Park NY or Stamford CT locations ONLY.

Essential Responsibilities: 

• Architect and drive agile, digital-first growth plans aligned with client business priorities and integrated marketing calendars

• Cultivate senior-level partnerships to co-create innovative campaigns leveraging data, AI, and automation

• Maximize marketing ROI by optimizing spend across digital channels, testing scalable growth experiments, and identifying new revenue streams

• Segment audiences with precision using customer data and analytics to launch personalized, omni-channel activation and retention programs

• Continuously monitor digital trends, competitive moves, and customer feedback to refine our value prop and enhance the customer journey

• Lead omnichannel marketing, prioritizing digital assets that deliver personalized, real-time engagement across mobile, online, and emerging platforms

• Track, analyze, and report key performance indicators with an emphasis on data transparency and actionable insights to drive growth and profitability

• Build, mentor, and inspire a dynamic marketing team that embraces innovation, agility

• Evolve and enhance card program val prop, consumer engagement tactics, across all partner owned channels

• Perform other duties and/or special projects as assigned.

Qualifications/ Requirements: 

• Bachelor's degree or, in lieu of a degree, a high school diploma/GED and 15 years of marketing experience

• A minimum of 8 years of marketing experience within the retail industry, credit card or financial services, to include (can be concurrent):

  • 5 years of growth marketing leadership with exposure to consumer-facing programs and products

  • 5 years of experience with digital channels - online and mobile

  • Ability to travel as needed (~20%)

  • Ability and flexibility to travel for business as required

Desired Characteristics:

• Prior experience in the retail industry

• Experience developing and delivering financial services products via digital channels

• Collaborative style and approach with comfort working in a matrixed, decentralized structure.

• Outstanding communications, relationship building, influencing and collaboration skills.

• Strategic thinking with ability to develop and implement actionable plans to drive business results.

• Consumer finance experience and related industry experience. Familiarity with value proposition and/or new product development processes, from concept innovation through go-to-market execution.

• Direct marketing experience with both acquisition and loyalty/lifecycle channels.

• Proven ability to partner and communicate effectively with all levels of the organization.

• Demonstrated project management skills.

.

Grade/Level: 13

The salary range for this position is 130,000.00 - 210,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.

Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.

Salaries are adjusted according to