Associate Manager, DTC Marketing & Digital Strategy

Company Description

Wonderful Wines, the premium wine division of The Wonderful Company, unites three iconic wineries — JUSTIN Vineyards & Winery, Lewis Cellars, and Landmark Vineyards — under one visionary umbrella. Known for innovation, entrepreneurial drive, and relentless pursuit of excellence, our mission is to craft extraordinary wines and unforgettable experiences.

The Associate Manager, DTC Marketing & Digital Strategy is a key player on our nimble, high-impact DTC Marketing team. This role will manage day-to-day marketing efforts that drive direct-to-consumer sales performance (eCommerce, Wine Club & Hospitality) and deepen customer engagement across our digital channels. 

In this role, you’ll work closely with cross-functional stakeholders from Brand Marketing and Wonderful Agency to lead campaign planning and execution across our three brands and bring compelling stories to life across every digital touchpoint. This is an ideal opportunity for a highly organized, strategic, and creative marketer who thrives in fast-paced environments and is passionate about growing some of the most celebrated brands in California wine.

This position can be based in either our West Los Angeles or Paso Robles, CA office. We work a hybrid schedule with an in-office requirement Monday-Wednesday and the option to work remotely on Thursday and Friday.

Job Description

Strategic Planning & Brand Development

• Partner with DTC Brand Manager and Sales Channel teams to develop and author annual brand plans that set vision, priorities, and performance goals for DTC
• Shape DTC campaign strategies and tactics that drive DTC growth across wine sales, gifting, hospitality visitation, wine club recruitment, and events

Audience Targeting & Offer Strategy

• Assess audience segments and consumer purchasing behavior to inform targeting strategies, personalize creative messaging, and optimize campaign performance across channels
• Create offer strategies (e.g., promotions, discounts, bundles) that balance growth objectives with profitability by aligning conversion targets, media costs, and customer lifetime value

Campaign Planning & Execution

• Collaborate with DTC Brand Manager to build and maintain a strategic digital content calendar that aligns messaging, seasonal priorities, and brand storytelling across channels
• Author clear, actionable agency briefs for all DTC marketing initiatives — including email, social, search, direct mail, and more — to ensure timely, on-brand campaign delivery

Creative Direction & Cross-Functional Collaboration

• Review and refine DTC marketing creative to ensure alignment with brand messaging, offer strategy, audience insights, and channel-specific best practices
• Partner with DTC Brand Manager and Wonderful Agency to shape compelling social creative for DTC audiences, including organic content and native (long, short-form) content

Qualifications

• 3-5 years of experience in DTC marketing, brand management, or consumer marketing; experience in wine, beverage alcohol, or luxury consumer goods preferred
• Strategic thinker with experience leading marketing planning from annual strategy through execution and ongoing optimization
• Solid understanding of digital advertising, social media marketing, and consumer promotion strategy
• Strong analytical skills with the ability to translate data into actionable consumer insights
• Excellent written and verbal communication skills, with a track record of successful cross-functional project management
• Highly organized self-starter with the ability to manage multiple priorities in a fast-paced environment with minimal supervision
• A strong sense of urgency, adaptability, and problem-solving mindset
• Proficiency in Microsoft Excel and PowerPoint; experience with platforms like Klaviyo, Attentive, Shopify, GA 4 a plus
• Bachelor’s degree in Marketing, Business, or related field required

Pay Range: $80,000 - $95,000 and may include a discretionary bonus.  Final compensation will be dependent upon skills & experience.

Additional Information

• Thriving Wellness Community: Access to top-notch medical coverage comprehensive vision and dental plans, and a 401k with match eligibility to secure your financial future and including: 
  • 24/7 online physician consultations 
  • virtual mental health resources 
  • life coaching 
  • engaging employee community groups 
  • cash rewards for healthy habits and fitness reimbursements 
  • library of on-demand fitness videos 
• Career Advancement Opportunities: Unlock your potential wi