Associate Director, US Access Strategy - Oncology/Hematology Above Brand

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Summary:

The Associate Director partners across Commercial, Medical, HEOR and Field organizations to design and execute US payer and organized-customer access strategies that support the BMS Oncology and Hematology portfolio. While brand‑agnostic, this leader may be assigned to take day‑to‑day lead for a priority brand while maintaining an above‑brand, portfolio mindset.

Reporting to the Executive Director, US Pricing & Access Strategy (Oncology), the role is based in New Jersey and works closely with Access, Sales, Medical, HEOR, Reimbursement, BI&T, Patient Support, Trade, Pricing, and Policy/Advocacy teams to optimize patient access to BMS therapies.

Responsibilities:

• Lead the design and execution of payer and organized‑customer strategies for the Oncology/Hematology portfolio; translate strategy into clear objectives, roadmaps, and pull‑through plans across brands.

• Develop high‑quality access resources (e.g., value messaging, objection handling, pull‑through tools) and own the Med/Legal/Reg review process to ensure compliant, timely approval and deployment.

• Advance innovation in access strategy—pilot and scale the use of AI and advanced analytics to improve targeting, account planning, and content effectiveness; document learnings and share best practices.

• Act as the primary point of contact for the Access Field and brand teams; proactively solicit field insights and ensure they are reflected in strategy, tactics, and resource updates.

• Build strong internal partnerships with Commercial Brand teams, Medical, Business Insights & Technology, Patient Support, Trade, HEOR, Pricing, and Policy/Advocacy to ensure access strategies align to brand objectives and OneBMS priorities.

• Co‑lead with Sales & Access Learning and Strategy & Operations to develop POA and launch‑readiness content, training, and meeting materials.

• Maintain an external perspective by cultivating relationships with field leaders and key industry stakeholders to identify emerging trends, risks, and opportunities that inform strategy.

• Own the market‑access component of OneBMS brand planning; ensure access strategies are embedded in annual/quarterly plans and that field tools and resources align to the plan.

• Continuously analyze the competitive landscape; anticipate and pre‑empt competitor actions with differentiated value stories and tactical counter‑measures across Market Access channels.

• Drive alignment on access strategy and key account plans in partnership with ONC NAEs, GPO/HCP Directors, and Payer Directors; support regional plan execution and pull‑through.

• Establish clear KPIs and reporting with BI&T to track coverage quality, wins/losses, field utilization, and ROI; communicate progress and recommendations to leadership.

• Model compliance and ethical engagement in all activities; ensure all materials and tactics meet promotional regulatory requirements.

Qualifications:

• Must possess a Bachelor’s degree and an advanced degree is strongly preferred

• 3-5 years in the pharmaceutical industry or related consulting, and several years of marketing and market access experience are preferred

• Experience and general knowledge across multiple market channels to include Payer, Provider, GPO, Employer, PBMs, Specialty Pharmacy, Distribution, Patient Services, ACOs, IDNs/HCP Networks, etc. is strongly preferred

• Understanding of benefit design, specialty pharmacy & distribution, Clinical Pathways, and funding economics associated with Medicare, Commercial and Medicaid Reimbursement is preferred

• Experience in translati