Become a part of our caring community and help us put health first
 

Humana is a Fortune 50 healthcare leader with over $100 billion in annual revenue, committed to improving the health and well-being of vulnerable populations across the United States, including seniors and lower-income individuals. Humana’s provider organization, CenterWell, is the nation’s largest provider of senior-focused primary care, one of the largest providers of home health services, and fourth largest pharmacy benefit manager.

Humana’s CenterWell Marketing organization is hiring a Senior Marketing Associate (Senior Product Marketer) to support the growth of CenterWell Home Solutions. This role will contribute to strategic marketing initiatives focused on patient acquisition, sales enablement, and local marketing support for our more than 350 home health branches.

Reporting to the Director of CenterWell Home Solutions Marketing, the Senior Marketing Associate (Senior Product Marketer) will play a leading role consulting with business partners to understand business goals, develop data-driven strategies to meet those objectives, lead a cross-functional team through flawless execution, and measure success so we can continuously improve our efforts. The position is ideal for marketers who thrive in collaborative, fast-paced environments and are passionate about guiding members through their healthcare journey.

Key Role Functions

• Develop and lead B2B sales engagement campaigns to promote new patient acquisition, clinical services, and advanced clinical programs

• Manage multi-channel marketing campaigns, including paid media, collateral creation, and communications for provider audiences who recommend home health services to their patients

• Maintain and update sales engagement resources and collateral, oversee marketing requests, and manage asset inventory

• Oversee patient marketing communications, including Start of Care kits and patient loyalty programs, ensuring compliance and consents are maintained

• Define and monitor campaign objectives, KPIs, and performance metrics; provide regular updates to sales leadership

• Manage vendor relationships and campaign budgets, ensuring effective project execution

• Analyze business opportunities using historical data, consumer research, and competitive intelligence

• Optimize marketing activities through analytics and report marketing performance to key business partners

First Year Success Factors

• Projects you manage produce measurable results

• Your strategies are acknowledged by others as smart and effective

• Recognition among team members as a marketing expert who gets results

• Development of effective partnerships with internal clients and team members

Use your skills to make an impact
 

Required Qualifications

• 5+ years of experience in direct response marketing, digital marketing, sales enablement marketing, or related field

• Experience optimizing marketing activities by leveraging analytics; comfortable working with large datasets and translating findings into actionable recommendations

• Experience working with clients to deliver solutions that meet their needs

• Excellent planning and organizational skills; demonstrated ability to implement projects and meet deadlines

• Demonstrated ability to develop strategies that achieve business goals

• Strong business acumen skills, including comfort with financial metrics and Key Performance Indicators (KPIs)

Preferred Qualifications

• Bachelor’s Degree in marketing, communications, business or related field

• Demonstrated leadership ability

• Experience in the healthcare or health insurance industry

• Experience in B2B marketing or sales enablement marketing

Additional Information

To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:

• At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested

• Satellite, cellular and microwave connection can be used only if approved by leadership

• Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.

• Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requi