Manager, Paid Social

Company Description

Publicis Collective is a Metro Detroit Agency servicing Stellantis (formerly Fiat Chrysler Automobiles).

We live at the intersection of technology, digital, creative, CRM, analytics and media. We are driven by a common purpose, a powerful spirit, shared behaviors, and a relentless focus on our people. We are constantly challenging the status quo and redefining what’s possible for our clients.

We combine auto industry expertise, top-tier talent and unique, scalable solutions to deliver more valuable customer experiences and tangible business results.

We are driven by our values to Be Better, Be Curious, Be Open & Be Bold.

Job Description

Job Description:
The Manager, Paid Social is the day-to-day steward of paid social media for assigned brands and is responsible for leading campaign development, activation, and innovation. The Manager is expected to apply social mastery to deliver against the client(s) goals. They will work closely with their Associate Director in the development and communication of all strategy while owning tactical execution. In addition, the Manager is responsible for day-to-day management of the Social Analyst(s), including both project management to ensure timely delivery of tasks and career development.

Role Objectives:

• Contribute to account strategy including annual budget development, KPIs, partner selection, new tactics, and tracking industry developments.
• Gather the research and data needed to formulate tactical plan development and recommendation for client delivery.
• Lead client relationship with day-to-day contact and partner agencies (where applicable) by ensuring a seamless communication process.
• Provide direction to Analyst(s) to conduct research necessary to build a new campaign.
• QA and oversee trafficking of approved plan into social platforms.
• Maintain oversight of budget and billing activity (pacing, Prisma management, draft billing, accuracy of budgets vs. strategy flowcharts).
• Oversee Analyst(s) management of campaign budgets, pacing, and bid adjustments.
• Develop and recommend optimizations and/or testing plans.
• Pull data and research components needed for new business pitches.
• Contribute to development of agency level POVs on industry happenings.
• Primary party responsible for customization of agency POVs for individual clients.

Qualifications

• 3+ years of paid social media experience, ideally in an agency environment.
• Mastery of social platforms. Demonstrated expertise in core MS Excel functions (vlookup, pivot tables, data visualization).
• Excellent written, verbal, and interpersonal communication skills.
• Presentation skills are a must.
• Demonstrated critical thinking and problem-solving skills.
• Excellent project management and organization skills.
• Ability to work successfully with teams on multiple projects under tight deadlines.
• Proven leadership ability.
• Collaborative approach/attitude.
• Certifications in social platforms (Twitter flight school, Facebook Blueprint) highly preferred.
• Experience in social SAS preferred -i.e. 4C.

Additional Information

All your information will be kept confidential according to EEO guidelines.

22-6396