Brand Marketing Manager

Responsible for the development and maintenance of their assigned brand. Responsibilities include implementing the strategic business development plans for the brand, maintaining brand identity, and executing marketing plans

Action Sports Brand Marketing Manager

Coordinate strategic brand management plans with internal and external resources to achieve results

Closely monitor and analyze sales volumes, market share trends and competitive activity

Assist in the identification and development of business building ideas and works with other business unit team members to execute the plans

Analyze consumption and shipment data and compares results to established objectives to assure the effectiveness of marketing programs

Provide appropriate levels of communication with internal departments to assist in ordering, capacity planning and developing closeout channels

Conduct field and market research to ensure the brand is addressing trade and consumer needs as well as continually contributing to the strategic development and positioning of the brand

Build relationships with vendors and Creative Services; Manage budgets, estimates, bidding, artwork execution, proofs, issuing of purchase req's, proofing and press approvals

Oversee the global media process for the brand including establishing and monitoring media budgets; Compile global media briefs, write content and scripts for use in articles and other text requirements

Propose marketing strategy and specify merchandising needs

Maintain brand POP and advertising budget and monitors expenses to ensure costs are within established levels

Manage and analyze POP surveys, provide next step recommendations

Work closely with the in-house PR department to help coordinate product development, product launches, training materials and promotional activities with the domestic and international sales teams

Attend domestic and international trade shows; Organize marketing related information across brands at trade shows, market weeks and special events, presence in stores, key account promotions, etc

Ensure proper shipment of all materials to DC's, sales team and customers

Develop product specifications sheets, product catalogs, product concept, release plans, brand briefs, concept charts, and product line management calendar

Perform all other duties as assigned

Job Specifications:

Typically has the following skills or abilities:

Bachelor’s degree in Business, Marketing or related field or equivalent experience

4+ years experience in product or brand management required

Experience with Sports Brands preferred

Advanced understanding of brand management and marketing concepts and building/execution techniques

Solid working knowledge of MS Office, PowerPoint, Word and Excel

Ability to elevate the perception of our corporate brand and our company

Experience in fashion or fashion-related industry preferred

Excellent project management skills and experience managing large projects

Excellent organization skills, detail oriented and ability to multitask

Excellent verbal, written and interpersonal communication skills

Flexible and able to quickly and effectively change priorities and direction

Strong analytical skills required

Ability to write and present clear and concise reports

Travel domestic and international required

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Compensation range for the role is listed below. Applicable salary ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. As a part of the compensation package, this role may include eligible bonuses and commissions. For more information regarding VSP Vision benefits, please click here. 

Salary Ranges: $60,000.00 - $103,500.00

VSP Vision is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to age, gender, race, color, religion, sex, national origin, gender identity, sexual orientation, disability or protected veteran status.  We maintain a drug-free workplace and perform pre-employment substance abuse testing.

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