Senior Marketing Specialist - Segment Marketing

At Associated Bank we strive to create an inclusive culture where different perspectives are valued and recognized as strengths critical to our success. If you thrive in an environment where your growth and development are encouraged and supported, then Associated Bank may be the right place for you.

The Senior Marketing Specialist is responsible for the development and execution of marketing plans and tactics, for the assigned product and sub-business groups within units assigned. The development of these plans requires thorough knowledge of the businesses involved, the competitive environment, leading marketing practices within the space and a general understanding of the financials, goals and objectives of the product lines and sub-business units assigned. Responsible for working directly with the senior leadership of the business units in order to understand their priorities and strategic objectives, situational opportunities and to provide timely support for their initiatives and market opportunities. Possess a practical understanding of the businesses supported, at an industry and market level, able to quickly identify marketing opportunities that support unit objectives. Knowledge needs to focus on an understanding of the products and services sold, the sub-business unit's incentive structure, market conditions, competition, etc. Need to have the ability to manage the execution of the strategic and tactical plans that have been developed in support of the annual business objectives, balancing competing priorities and changing conditions across the regions that comprise the focused areas within units assigned.

Develop and maintain strong relationships within the targeted group of constituents, including business unit leaders, front line colleagues and key internal partners including Operations/IT, Legal/Compliance and other Marketing support functions (Creative Services, e-Commerce, etc.) Key responsibilities also include managing the development of and tracking goals and objectives for individual promotions, working with sales administration to correlate marketing programs. Must have proven aptitude and success in the development and execution of promotional solutions, communications tools, managing against budgetary limitations and providing adaptability to changing conditions.

This person will,

• Develop and implement effective marketing plans for the product groups and assigned sub-business units that support annual objectives and sales goals.

• Working with key partners, facilitate and oversee the analysis of the customer/client and prospect universe within assigned business units in order to provide insight and market opportunities for the products and groups supported: Identify and target optimal prospects and customers; Execute programs and solutions that deliver against client expectations and capitalize on identified opportunities

• Discover customer insights that lead thought-leadership initiatives which translate to effective marketing campaigns. Develop content to bring brand strategy and value proposition to market with the most relevant touch points.

• Ensure channel message integrity for all groups and product categories supported, ensuring continuity of message and focus. Manage editorial calendar, including promotional material, digital content and equity assets library.

• Effectively manage internal and external partnerships.

• Compile voice of customer and customer insights, measure marketing efforts and identify ways to continuously drive marketing effectiveness. Consistently measure and communicate performance tied to business results.

Requirements
Education

• Bachelor's Degree or equivalent combination of education and experience Marketing Required

Experience

• 4-7 years Marketing, either within a mid-tier financial services company or equivalent marketing experience in a related industry (advertising, market research, etc.) Required

In addition to core traditional benefits, we take pride in offering benefits for every stage of life. 

• Retirement savings including both 401(k) and Pension plans. 

• Paid time off to volunteer in your community. 

• Opportunities to connect with others through our diversity-focused Colleague Resource Groups. 

• Competitive salaries with professional development and advancement opportunities. 

• Bonus benefits including well-being programs and incentives, parental leave, an employee stock purchase plan, military benefits and much more.  

• Personal banking, loan, investment and