Associate Manager, Peformance Marketing

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

​Marketing​

Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands. Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society. With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams. With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.

About the role

As an Associate Performance Marketing Manager at Reckitt, you will have the freedom to develop the media strategy for our market-leading brands within the US & Canadian markets. With so much of our success depending on our online effectiveness, yours will be a vital role allowing to Immerse yourself in our digital marketing and media strategies.

 

Essential Home

With a trusted portfolio of world-class Air Care, Surface, Laundry and Pest Control products, the Essential Home team’s purpose is to Make a House Your Home. Fuelling this newly formed business and leadership team is a diverse and inclusive culture for all. Together, we’re shaping a team with a founder mentality: that listens and learns, and that is entrepreneurial, agile, and action oriented.

With high-quality brands such as Air Wick, Cillit Bang, Calgon and Mortein, now is an exciting time to join a dynamic company full of purpose, pace and energy, that will create a truly unique learning and career opportunity for all.

 

Your responsibilities

• Drive end to end retail media campaigns as part of our brand and media strategy
• Develop and implement comprehensive search and display campaigns on the retail media & ecommerce space.
• Conduct through keyword, insights and audiences research to identify consumer opportunities and optimize ad targeting.
• Manage our in-house performance marketing activation stakeholders to boost growth
• Retail media budget owner
• Creating and leading the testing agenda for retail media connected with our Marketing & Media strategy.
• Working as part of our Media team and in close collaboration with media & audience managers, brand managers and ecommerce stakeholders.
• Track business and retail media performance
• Deep track of our ecommerce formula to unlock business understanding and growth.
• Identify areas for improvement and optimize campaigns accordingly
• Prepare regular performance reports, optimizations and recommendations
• Keep abreast of industry trends, retail media updates and emerging technologies.

The experience we're looking for

 

• 3+ years of experience in media strategy, planning and buying.
• Well-rounded background: general understanding of a marketing plan, media landscape, how retail media fits in a total media strategy.
• Experience with key ecommerce players such as Amazon, Walmart, Target and/or Instacart.
• Good to have experience with ecommerce management platform