Sr. Monetization Strategy Manager - LMS

Company Description

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Description

This role can be based in New York City (ideally) or Mountain View/Sunnyvale. At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. 

The LinkedIn Monetization Strategy team is seeking a Senior Manager, Monetization Strategy to design and scale monetization programs, deals, and offers for our B2B agency ecosystem—including independent and niche agencies—as well as direct sales customers within Marketing Solutions. 

This role focuses on shaping how LinkedIn uses commercial programs and offers to drive customer acquisition, product adoption, and sustained revenue growth. You will partner closely with Ads Sales, Agency teams, Product, Marketing, Data Science, Finance, Legal, and Engineering to develop strategies that are analytically sound, operationally scalable, and effective across a complex, matrixed organization. 

You will operate at the intersection of advertising expertise, data‑driven decision making, and cross‑functional execution, translating strategy into programs that sellers and agencies can actually use. 

LinkedIn embraces diversity, inclusion and belonging as a core tenet of our culture across the company globally. Diversity in all forms helps us closer towards realizing LinkedIn’s vision of creating economic opportunity for every member of the global workforce.  

Responsibilities 

Agency & Customer Monetization Programs 

• Design end-to-end and evolve agency‑focused deals, offers, and monetization programs that support growth across managed, scaled, and independent agency segments  

• Support direct sales customer monetization strategies, including adoption offers and growth‑oriented deal structures 

• Develop clear frameworks for when and how to deploy offers versus relying on standard pricing and packaging 

• Partner with Sales and Agency teams to ensure programs are structured, compelling, and executable in market 

• Contribute to early exploration of new buying or monetization approaches (e.g., programmatic/DSP, auction‑based, or inventory‑led concepts) in partnership with Product and Ads teams, as an input into longer‑term strategy 

Strategy, Analytics & Decision Frameworks 

• Apply structured strategy frameworks and hypothesis‑driven analysis to identify growth opportunities and tradeoffs 

• Use SQL and LinkedIn’s data warehouse to size opportunities, assess ROI, and prioritize investments 

• Combine quantitative analysis with qualitative insights (seller feedback, agency input, voice of customer) to inform recommendations  

• Define success metrics and measurement plans for monetization programs and offers 

Cross‑Functional Leadership & Execution 

• Partner closely with Ads Sales, Agency teams, Product, Marketing, Finance, Legal, Engineering, and Compliance to bring programs from concept to launch 

• Develop business cases and executive‑ready narratives for a global senior executive audience (Senior Directors/VPs/LOB C-Suite)  

• Ensure programs are operationally sound by collaborating on systems readiness, governance, and revenue reporting, anticipate dependencies and risks across teams and proactively drive alignment in a matrixed environment 

Operational Excellence & Scaling 

• Build repeatable processes for designing, approving, launching, and evaluating deals and offers 

• Improve governance and decision‑making to support consistency and scalability across regions and segments 

• Track post‑launch performance and drive iteration based on data and market feedback 

• Leverage AI and automation tools to streamline analysis, reporting, and recurring workflows 

Qualifications

Basic Qualifications 

• 6+ years of experience in Monetization, Pricing, Advertising