Associate Director, Brand & Communications

LOCATION: Waltham MA (hybrid – 8  days in the office per month)

You will serve as a strategic business partner for the Compliance Solutions business unit within the Financial & Corporate Compliance (FCC) division. The candidate is responsible for the leadership, strategy, and execution of the branding and internal and external communications function for the Compliance Solutions business unit.

Your role is a dedicated full-time role to the Compliance Solutions business unit and is part of the Compliance Solutions Leadership Team. Working closely with other functional and business leaders, this role directly supports and advises the Compliance Solutions business unit CEO and their executive leadership team.

Your role will coordinate communications strategy and messaging across the Compliance Solutions BU based on the Wolters Kluwer Branding-, Internal and External Communications Strategy as designed and decided by the function.

Professionality, strategic thinking, customer focus, setting priorities, able to cascade central programs and adapt to the divisional needs, next to energy, excitement, creativity, passion, ability to both strategize and execute, lead change management, and collaborate in a matrixed environment are essential.

Essential Duties and Responsibilities:

Your main responsibilities are to provide Compliance Solutions business unit leadership with strategic communications and brand counsel, while collectively building the Wolters Kluwer brand and story as part of the GBCM team.

This includes positioning counsel, advice, and coaching for business leaders based on Compliance Solutions’ business objectives, as well as sharing innovation and technology developments and ambitions, portfolio and customer success/insights, market trends and competitive positioning, and business performance with the rest of GBCM.

Branding & Digital Marketing:

• Support Compliance Solutions’ alignment with the global brand and digital marketing activities as developed and guided by the Global Branding & Digital Marketing teams.

• Give Compliance Solutions BU input on global branding programs and digital marketing programs.

• Support the rollout of Branding & Digital Marketing programs as they apply to the Compliance Solutions business unit. Track results and drive reporting.

• Responsible for business unit content freshness at the digital marketing platforms (including corporate website and global social media platforms as applicable), including interest areas, news, and insights.

External Communications:

Based on the overall external communications strategy developed and executed by the Global Communications team, support the development, planning, and execution of Compliance Solutions’ contribution to Wolters Kluwer's global media and PR activities—this includes specific Compliance Solutions business unit needs.

• Partnering with the dedicated external communications lead for Compliance Solutions, support key media relations initiatives aimed at elevating the overall visibility of Compliance Solutions and/or protecting its reputation in the media.

• Help to guide and coordinate key media relations initiatives at the Compliance Solutions business unit level – including the issuance of press releases and media alerts.

• Inform the media relations team in advance of upcoming key Compliance Solutions business unit initiatives (product launches, innovation efforts, partnerships, M&A, customer wins, etc.) and published Compliance Solutions research such as: whitepapers, web content, key people appointments, etc.

In close collaboration with the GBCM team, partner with the external communications team on:

• Media and presentation training within the division

• Social media engagement strategy and placement

• Review, analyze and share with key internal stakeholder’s relevant media articles/social posts that mention FCC / Wolters Kluwer

Coordinate with the external communications team on specific crisis/issue management responses, internally and externally.

Oversee the crisis communications skills within the direct Compliance Solutions team – recommend training (as provided by the central team) as needed.

Internal Communications:

• Identify strategic needs for Compliance Solutions business unit employee communications; develop employee communications priorities, strategies and tactics, with involvement and in agreement with the Compliance Solutions business unit leadership Team.

• Create Compliance Solutions business unit -specific internal and