Creative Director, Design

About Us

There’s a reason HUNTER is recognized as a PRWeek Best Place To Work and has been named PRovoke “Consumer Agency of the Year” not once, but twice: At HUNTER, we EARN IT — consumer attention, the trust and loyalty of clients, and the dedication of our staff, currently 350+ strong and counting.

Overview

The Creative Director of Design is the keeper of design excellence across Hunter's brand portfolio, guiding the creative vision for visual identity, brand design, and design systems. You are a design strategist and people leader who translates strategic intent into compelling visual narratives, elevates team craft through clear direction and constructive feedback, and inspires designers to deliver work that is both creatively brilliant and commercially effective. Reporting to the Executive Creative Director and working closely with the Sr. Integrated Creative Director, you ensure design vision aligns with broader creative strategy while pushing the boundaries of what's possible through innovation, new design methodologies, and emerging technologies like AI.

Responsibilities

Design Leadership & Creative Excellence

• Guide the creative vision across assigned brands and accounts, acting as custodian of design excellence and ensuring all output reflects the highest standards of craft and strategic intent
• Establish and uphold design standards across visual identity, brand design, packaging, environmental design, and design systems, defining what exceptional design looks like across all initiatives
• Translate complex creative strategies and briefs into clear, compelling visual narratives that inspire teams, clients, and audiences
• Provide precise, actionable creative feedback that elevates design work and strengthens craft across the team; balance creative consistency with space for innovation and evolution
• Lead design concepting, strategy sessions, and creative brainstorms that foster bold ideas and push boundaries through experimentation with new techniques, media, and design approaches
• Deliver compelling design presentations and pitch concepts, serving as a confident external-facing design leader when needed
• Ensure design execution matches creative vision; drive projects toward flawless delivery within timeline and scope

Team Leadership & Mentorship

• Lead, inspire, and develop a team of Designers, setting clear expectations and providing regular coaching, feedback, and professional development support
• Take an active role in identifying and recruiting top design talent to grow and strengthen the design team
• Model strong design leadership through clear direction, decisive creative judgment, strong design taste, and empowerment of individual contributors
• Foster a collaborative, inclusive team culture where creativity thrives, designers feel engaged and challenged, and exceptional work is celebrated
• Conduct project-based performance feedback and contribute to formal performance review processes; support career pathing and skill development

Design Innovation & Strategic Direction

• Drive innovation within the design team, fostering new design methodologies, emerging approaches, and forward-thinking solutions
• Leverage deep expertise in consumer insights, cultural trends, and market shifts to shape brand design direction and ensure alignment with future objectives
• Stay ahead of design trends and industry innovation; bring fresh thinking and evolving design approaches that keep Hunter's work competitive and culturally relevant
• Collaborate closely with Strategy and Account teams as part of the creative triumvirate, defining design vision and ensuring cohesive brand experiences grounded in clear intent

Design Systems, Craft & Production

• Champion excellence in typography, conceptual design, design systems, and visual identity—building scalable, strategic design frameworks
• Guide the team through design production processes, ensuring quality control and craft excellence from concept through final execution
• Demonstrate extreme competence in Adobe Firefly and Adobe Express; leverage these tools strategically to enhance team efficiency, accelerate design iteration, and expand creative output while maintaining non-negotiable standards for human craft and creative judgment
• Train and mentor the design team on advanced Adobe Firefly and Express workflows, establishing best practices for AI-assisted design that elevates quality and speed
• Support the integration of design into broader creative workflows, ensuring seamless collaboration across ideation, content, and experiential teams

Internal and Client Relationships, Awards & Agency Growt