Growth Marketing Analytics Lead

Company Overview

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

Achieving our goals requires strong collaboration and partnership between our teams and our internal stakeholders. To best support this, the person who accepts this role is expected to be on site, in office four days per week. To provide our employees with flexibility, we offer a unique benefit where employees at Fanatics' corporate entity can work remotely for up to four weeks per year, which can be taken in daily or weekly increments. 

 

The Role

 Are you ready to shape the future of sports fan engagement on a global scale? Fanatics is building a leading global digital sports platform; with the Fanatics App positioned as the front door to fandom. Our vision is to connect with sports fans across their digital journey, creating a sense of community and shared passion. We’re building an integrated, personalized, and immersive experience across all Fanatics businesses, igniting the power of sports to foster connections, inspire change, and drive community. We’re a team that values collaboration, creativity, and the power of sport to unite people worldwide. 

This role will report to the Senior Manager, Strategy & Analytics, Enterprise Loyalty & FanApp, and be responsible for the ownership & execution of strategic Growth Marketing Analytics for the newly developed Fanatics Mobile App.  This individual will be passionate about the power of data to create deep levels of engagement with our fans, and effectively leverage and visualise data in a way that creates insights to drive business decisions forward at pace. 

 

What You'll Do:

•  Partner closely with the Fan Data Services (FDS), Fanatics App Analytics and Fanatics App Marketing teams to deliver critical insights to optimize top-of-funnel growth and retention for the Fanatics App.   

• Analyze, summarize, and optimize marketing performance through data-led insights across all marketing channels including paid media, CRM assets, social, partnership, etc. Own marketing insights throughout funnel, from ad view to down funnel revenue and LTV metrics 

• Own data analyses and strategic insights that feed weekly, monthly, and quarterly business reviews.  Executive presence that can communicate findings to any audience throughout the organization 

• Perform A/B testing for various marketing campaigns to inform strategic and tactical decision making for the Fanatics App Marketing team. 

• Build insightful dashboards to cultivate a data-driven culture across the organization. 

• Support development and deployment of app marketing roadmap and new initiatives, targeted towards high value customers to deliver on aggressive growth and retention goals, both domestic and global, over the next 1-3 years. 

• Work within a matrixed, cross-functional team across multiple, highly complex projects focused on driving the quality of engagement amongst customers and prospects.  

 

What We're Looking For:

• 4-6+ years experience in a Data & Analytics, Consulting, or Internal Strategy function with a concentration in marketing & growth 

• Strong knowledge of marketing and growth strategies and tactics, ROI-driven decision making 

• Experience with SQL, data visualization tools such as Tableau or Google Analytics, and marketing tools such as Appsflyer & Salesforce Marketing Cloud 

• A successful track record of effectively working with data, and a deep understanding of and passion for the customer journey. 

• Excellent quantit