Medical Aesthetic Marketing Director

Face Reality Skincare was created with one goal: to give people clear skin and confidence. With over 50 million people managing the physical and emotional toll of acne, we made it our mission to develop an effective way to achieve clear skin through adaptive, expert guidance by trained healthcare professionals and premium formulas that use only tested, safe ingredients. We are dedicated to giving not just real results but celebrating people and their skin at every part of their journey.

Our Core Values:

Integrity, Inclusive, Collaborative, Adaptive, Accessible

Our supportive business model ensures that everyone has a clear path to success and growth. We foster an inclusive space in which people are valued for who they are and are encouraged to collaborate to see goals fully realized. Fostering an open, honest culture gives us the opportunity to achieve greater trust internally and externally. Remaining flexible and adaptive allows us to remain responsive to the ever-changing world. Doing right, even if it is difficult, is of the utmost importance.

 

Medical Aesthetic Marketing Director

 

Position Overview:  

The Medical Aesthetics Marketing Director plays a pivotal role in the growth and development of the medical/physician channel, with a strong emphasis on expanding the Face Reality brand and driving company revenue. This position is integral to building and enhancing our brand presence in the marketplace, requiring a seasoned professional with expertise in leveraging clinical studies to substantiate marketing claims and strategies. The ideal candidate will be responsible for driving key opinion leader (KOL) engagement and cultivating influential relationships within the physician community, ensuring that Face Reality becomes a trusted name within the medical aesthetics space.

In this role, the Medical Aesthetics Marketing Director will lead the development and execution of comprehensive, data-driven marketing strategies tailored to the physician channel, while also leading efforts to elevate the brand’s voice and value proposition. This involves integrating clinical evidence into marketing campaigns to enhance credibility and attract physician support. The role requires a unique blend of strategic vision, analytical acumen, and exceptional leadership to foster both short-term and long-term success for the channel. A successful candidate will have the ability to influence key stakeholders, shape brand messaging, and drive financial performance by aligning marketing initiatives with broader business objectives.

 

Responsibilities:  

 

Brand Strategy and Management-

• Brand Leadership:
  • Serve as the champion of the brand within the Physician channel internally and externally, ensuring consistent brand voice and alignment with the company's mission and values, in partnership with the CRO.
  • Develop and maintain clear brand positioning and differentiation in the medical/physician market. Leverage the use of clinical research, claims and KOL partnership to strengthen the brand.
• Strategic Planning:
  • Develop and implement integrated strategic marketing plans, including brand positioning, messaging, and overall branding experience.
  • Develop annual Marketing Plans and seasonal marketing strategies, particularly within the physician/medical channel.
  • Oversee portfolio positioning and lifecycle management, ensuring optimal product placement and market penetration. This includes providing competitive intel, and strategic direction for product development.
  • Continually assess the competitive landscape and adapt strategies accordingly.
• Campaign Development & Execution:
  • Lead the development and execution of integrated marketing campaigns that resonate with medical audiences.
  • Utilize insights and market trends to create compelling messaging and impactful creative assets.
  • Partner with internal creative team, and external partners to create breakthrough communications across all touchpoints, from traditional media to digital (data-driven) activations.
  • Lead B2B Physician PR, tradeshows, conferences, and other tactics to drive awareness and product sales. This includes but it is not limited to building strategy for which tradeshows and conferences to attend, which partners and ad boards to run, and developing the strategy and execution of the right branded partners (opinion leaders, influencers, and brand advocates).

 

Marketing Operations and Performance-