Senior Director, Insights

Senior Director, Insights
Remote (US) | Insights

A bit about us

GroundTruth is an advertising platform that turns real-world behavior into marketing that drives in-store visits and other real business results. We use observed real-world consumer behavior, including location and purchase data, to create targeted advertising campaigns across all screens, measure how consumers respond, and uncover unique insights to help optimize ongoing and future marketing efforts.

With this focus on media, measurement, and insights, we provide marketers with tools to deliver media campaigns that drive measurable impact, such as in-store visits, sales, and more.

Learn more at groundtruth.com.

At Groundtruth, we believe that innovative technology starts with the best talent and have been ranked one of Ad Age’s Best Places to Work in 2021, 2022, 2023, & 2025! Learn more about the perks of joining our team here.

A bit about you

We’re looking for a dynamic, entrepreneurial leader to build and scale our B2B SaaS insights product at GroundTruth. This role is ideal for a cross-functional builder— someone who blends commercial instincts with product strategy, and thrives on driving growth in complex environments. You’ll shape the product vision, champion it across the organization, and lead go-to-market efforts to turn insights into impact. Whether your background is in business development, growth marketing, product, or revenue strategy, you bring a track record of scaling SaaS businesses and rallying teams around big opportunities. You’ll be a critical force in unlocking the next chapter of GroundTruth’s growth.

You will

• Define, scale, and champion a high-potential B2B SaaS data insights product— defining the vision, shaping the roadmap, and assembling the right cross-functional capabilities to deliver a high-impact, customer-centric solution.
• Act as a builder and hunter— identifying, pursuing, and closing new business opportunities while inspiring others to follow your lead.
• Develop and execute go-to-market strategies that drive product adoption, revenue growth, and customer engagement.
• Use SaaS metrics (CAC, LTV, retention, churn, etc.) to identify growth levers, inform strategic decisions, and build scalable, repeatable growth models.
• Collaborate cross-functionally to launch new features, enter new markets, and scale the business with a test-and-learn mindset.
• Inspire teams by telling a compelling story about the product’s impact, aligning internal stakeholders, and securing resources to drive ambitious growth.
• Serve as a dynamic and inspirational cross-functional leader— partner closely with Product and Marketing to iterate on product-market fit, customer value propositions, and competitive differentiation.
• Serve as a bridge between customer feedback and product strategy to ensure we’re building what the market needs and values.
  

You have

This is our ideal wish list, but most people don’t check every box on every job description. If you meet most of the criteria below and you’re excited about the opportunity and willing to learn, we’d love to hear from you. 

• Proven experience scaling an early-stage company or product from early traction through high-growth stages.
• Deep understanding of SaaS business models and growth drivers, with 7–15 years of experience in SaaS (ideally B2B).
• 3–5 years in business development, revenue generation, growth marketing, or product leadership roles— with a strong preference for candidates with exposure to data analytics or insights products.
• A track record of success in media sales, adtech, or adjacent industries strongly preferred.
• Demonstrated ability to scale a new business within a larger, matrixed organization—navigating complexity, influencing without authority, and aligning cross-functional teams.
• Experience using customer insights and data to shape product strategy, marketing approaches, and sales motions.
• High emotional intelligence and adaptability, with a collaborative style that thrives in fast-paced and evolving environments.
• Entrepreneurial mindset and bias for action— comfortable with ambiguity and energized by building from the ground up.
• Exceptional communication, storytelling, and influence skills to gain buy-in, drive alignment, and champion new initiatives.
  
  

Our values

At GroundTruth, we value GRIT and we seek candidates