Website Marketing Manager (Website Administrator)

Website Marketing Manager (Website Administrator)

Remote-US

Who we are

Are you passionate about innovating at the intersection of technology and personal security? At Pindrop, we recognize that the human voice is a unique personal identifier, increasingly susceptible to sophisticated fraud, including the threat of deepfakes. We're leading the way in developing cutting-edge authentication, fraud prevention, and deepfake detection. Our mission is to provide seamless and secure digital experiences, safeguarding the most personal aspect of our identity: our voice. Here, you'll be part of a team driven by values of Innovation, Customer Advocacy, Excellence, and Impact. We're not just creating a safer digital landscape by fortifying trust and integrity with those we serve, we’re also building a dynamic, supportive workplace where your contributions make a real difference.

Headquartered in Atlanta, GA, Pindrop is backed by world-class investors such as Andreessen-Horowitz, IVP, and CapitalG.

What you’ll do 

Website Management:

• Maintain and update the company website, ensuring content is current and relevant.
• Manage and optimize the website using WordPress, including guiding the build of a new custom theme and managing plug-ins.
• Implement and manage basic front-end development tasks, such as updating HTML, CSS, and JavaScript.

Tracking and Reporting:

• Manage and optimize website tracking and reporting using platforms like Pardot and Salesforce.
• Track and report on downloaded content, form submissions, and other lead generation activities.
• Develop a reporting system to extract actionable insights and lead projects based on these suggestions.

SEO and Performance Analysis:

• Work closely with our SEO agency to ensure best practices and advanced techniques are applied, including strategies to improve organic search rankings and drive traffic.
• Monitor and analyze website performance using tools like Google Analytics, SEMrush, or Moz.

A/B Testing and Optimization:

• Lead A/B testing using FullStory to analyze user behavior and website performance.
• Use findings from A/B testing to guide and optimize more effective marketing campaigns and website improvements.
• Build out FullStory for eye mapping and reporting to gather actionable insights.

Creative Marketing Strategies:

• Utilize creative, out-of-the-box thinking to implement innovative marketing strategies on the website to increase website conversions.
• Employ interactive and engaging tactics, such as those used by platforms like Dryft, including gamification, personalized content, and dynamic web elements to enhance user experience, drive engagement, and retain visitors.

Who you are

• You are a self-starter and proactive problem solver.
• You are detail oriented and understand the importance of accuracy
• You are collaborative, receive feedback well, and also operate with autonomy
• You are resilient in the face of challenges, change, and ambiguity
• You are optimistic and believe that you can make a problem into a solution
• You are resourceful, excited to uncover innovative solutions and teach yourself something new when needed
• You take accountability, do the things you say you’ll do, under-promise and over-deliver
• You are nimble and adaptable when priorities change and continue to see the “forest through the trees” 

Your skill-set: 

Must Haves:

• Bachelor’s degree in marketing or related field, or equivalent experience required
• 5-10 years of experience in relevant digital marketing roles

Technical Proficiency:

• Basic skills in HTML, CSS, and JavaScript. 
• Extensive experience with WordPress, including custom themes and plugins.
• Experience with marketing automation platforms like Pardot and CRM systems like Salesforce.

Analytical and Reporting Skills:

• Ability to monitor and analyze website performance using tools like Google Analytics, SEMrush, or Moz.
• Expertise in building reporting systems to extract actionable insights and lead projects based on these findings.
• Proven ability to develop and implement SEO strategies.

Creative and Strategic Thinking:

• Ability to implement innovative marketing strategies and lead A/B testing using tools like FullStory.
• Skilled in employing gamification, personalized content, and dynamic web elements to