Account Specialist, Programmatic

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Clear Channel Outdoor

                                                                                                     

Job Summary:

The Programmatic Account Specialist is responsible for supporting the day-to-day post-sale activity as a part of Clear Channel Outdoor’s industry-leading programmatic approach, across our roadside & airport inventory footprints. This role interfaces closely with the Technology, Ad Operations, Data and Analytics, Sales, and Sales Support teams, to ensure that programmatic campaign spend is delivered effectively and at scale to help our team continue on our growth track.

                                                                                                    

Job Responsibilities

• Participate in every aspect of the campaign lifecycle after a deal has closed: campaign setup, activation, monitoring, optimization, and reporting.
• Proactively work with Programmatic Account Managers to service client needs around our Private Marketplace solution: pulling webcams, requesting beauty shots, developing recap reports, solving billing issues, etc.
• Provide swift programmatic trafficking support to ensure we are maximizing our revenue potential; this includes creative trafficking for both open exchange activity and private deals.
• Support in the creation of project and campaign-level deliverables across internal and partner stakeholders.
• Support existing programmatic activity in conjunction with Programmatic Account Managers, analyzing results on a micro (campaign) and macro (business unit) level.
• Understand all in-house & partner platform UIs and reporting functions; produce ad hoc reporting upon request.
• Provide hands-on assistance with any escalations as they pertain to ad implementation, creative issues and troubleshooting, ad tagging, third party integrations, inventory and/or campaign delivery discrepancies.
• Actualize client spend in Salesforce.
• Assist in updating CCO marketing materials.
• Performs other duties as required.

Job Qualifications

Education

• Bachelor’s degree in business, marketing, technology, or related field preferred, or equivalent combination of education, training, experience, or military experience.

Work Experience

• One (1) + year of working across functions in the media agency, publisher, or OOH media-owner space in a media planning, media buying, or account management capacity is preferred.
• One (1) + year of working in a programmatic-heavy or programmatic-centric role, working with ad technology (i.e., platforms, products, and monetization) and managing ad campaigns  preferred.
• Experience with OOH-specific ad tech like Vistar, Broadsign, etc. preferred.

Skills

• Advanced technology skills and well-versed in Microsoft applications (i.e., Word, Excel, PowerPoint, etc.).
• Understands the principles of ad serving, analytics, programmatic, RTB / DSPs / SSPs / DMPs.
• Fundamental understanding of common ad serving and supply-side programmatic systems, such as Google DFP/AdX, AppNexus, OpenX, Magnite.
• Understand of relevant campaign metrics (foot traffic, reach frequency, tune-in, etc.).

Competencies

• Achievement Orientation: Focusing efforts on meeting challenges and achieving high quality results consistent with the organization’s goals.
• Fostering Communication: Listening and communicating openly, honestly, and respectfully with different audiences, promoting dialogue and effectively gets message across.
• Initiative: Dealing with situations and issues proactively and persistently, seizing opportunities that arise.
• Planning and Organizing: Reaching goals by making and following plans, setting, and sticking to priorities and allocating resources effectively.
• Presentation: Preparing and delivering presentations in a variety of formal and informal settings, engaging the audience, and managing the logistical components of the presentation such as the location and technology.

Physical Demands

The demands described below are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Employee must have the ability to sit and/or stand at a desk for a minimum of eight (8) hours a day and complete tasks requiring repetitive use of hands.
• Empl