Specialist, Programmatic

Company Description

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,600+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the US, EMEA, and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.  

Diversity is embedded in who we are and all that we do: our mindset, our solutions, and in our teams to empower an inclusive, equitable environment. We put our people at the center, creating space for growth, understanding and learning so they can thrive. Our differences make us richer and enable stronger relationships with each other and foster greater impact for our clients. We engage with our communities to drive positive social impact by fostering equity and working to create a digital society that works for all. Merkle is an agency of dentsu. 

Job Description

The Media Services team plans and serves display (or “banner”) ads across web, mobile, video (i.e. YouTube). The purchasing of ad space is managed through a DSP (Demand Side Platform) where you can control the cost and placement of clients’ ads. The combination of creativity and flexibility associated with display ads make them a powerful way for companies to reach potential customers. You will focus on the planning and optimization of this media across these different channels. They focus on display/banner ads, but also work with mobile DSP, video DSP and direct publisher (traditional planning) based buying. You will create dynamic advertising strategies by combining your strengths in planning, analysis and creativity to reach clients’ goals.  

• Organize and be responsible for campaign setup and management across a variety of vendors and platforms  

• Build trafficking sheets to create through 3rd party ad server tools such as Campaign Manager and implement ad tags and creative in Demand Side Platforms and with vendors  

• Pixel and tag generation, implementation and quality assurance  

• Manage ad budgets, including allocation of monthly budgets, tactic level budget optimizations, issuance/revisions of monthly insertion orders, oversight of client’s billing and financial reconciliation on a monthly and quarterly basis, and resolution of media invoice and ad service fee discrepancies  

• Solicit media vendors (using RFPs) and evaluate publisher capabilities and new opportunities  

• Analyze campaign performance and provide optimization recommendations  

• Maintain awareness of new marketing platforms and techniques and look for opportunities to develop new techniques 

Qualifications

• Bachelor’s Degree  

• 0-2 years industry experience    

• 1+ years of experience in analytics, math and Microsoft Office products    

• Interest and familiarity in DSPs, Social Platforms (Facebook and Twitter), SAAS platforms or SPMDs, digital ads trafficking (Campaign Manager, Sizmek, etc.) 

• Well-versed in the core MS Office suite programs and an intermediate to advanced user of Excel including the ability to use formulas, functions, and pivot tables   

• Occasional travel required (5%) typically for client meetings & QBRs 

Additional Information

The anticipated salary range for this position is $45,000-50,000. Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit https://dentsubenefitsplus.com/ 

Employees from diverse or underrepresented backgrounds encouraged to apply.
Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation,