ASO Sales Executive - AsureWorks

Who we are 

Over 600 employees strong, Asure sees Human Capital Management (HCM) through the lens of entrepreneurs and executives with an owner’s mentality. We help businesses develop their “Human Capital” to get to the next level, stay compliant, and allocate their time, money and technology toward growth. Our HCM platform empowers more than 100,000 clients to build great teams and better manage their people while staying compliant in an ever-changing HR legislative landscape. Asure’s HCM offering includes Payroll & Tax, HR, and Time & Attendance software and HR Services ranging from online compliance tools to a fully outsourced HR department. 

The ideal candidate will be located near any of our hub locations: Austin, TX; Nashville, TN; Burlington, VT; Cherry Hill, NJ; Rochester, NY; Tampa, FL; or Santa Ana, CA.

How you will contribute 

The AsureWorks Sales Executive is responsible for driving new revenue growth within the 25–150 employee market segment by selling high-value, multi-product payroll and HR outsourcing solutions. 

AsureWorks is a fully managed payroll and HR administrative solution built on a single HCM platform. Designed for organizations that want more than technology, AsureWorks eliminates administrative burden through a comprehensive outsourced model. 

This role is ideal for a high-performing, consultative sales professional with experience selling HCM, PEO, or ASO solutions and a proven track record of exceeding quota. The AsureWorks Sales Executive will identify, qualify, and close new business through strategic discovery, executive-level engagement, and disciplined sales execution. 

• Generate net-new business through outbound prospecting, networking and referrals 

• Build and manage a robust sales pipeline to consistently meet or exceed assigned quota 

• Lead complex, consultative sales cycles with C-suite and senior decision makers 

• Conduct disciplined discovery (BANT and financial due diligence) to ensure strong client fit and accurate forecasting 

• Develop and deliver compelling proposals and executive presentations 

• Partner with Solutions Consultants, Operations, Deal Desk, and specialty teams to architect prescriptive, multi-product solutions 

• Negotiate mutually beneficial financial agreements 

• Ensure prospective clients meet operational and financial requirements for the AsureWorks managed solution 

• Accurately track all sales activity, forecasting, and pipeline management in Salesforce 

• Collaborate cross-functionally to support colleague referrals and drive product attachment 

Qualifications 

• Bachelor’s degree required 

• 4+ years of quota-carrying consultative sales experience (SaaS preferred) 

• Demonstrated success selling HCM, PEO, ASO, or related workforce solutions strongly preferred 

• Proven track record of consistent quota over-achievement 

• Strong net-new logo acquisition mindset 

• Experience managing complex, multi-stakeholder sales cycles 

• Exceptional communication, presentation, and negotiation skills 

• Highly organized with strong territory management discipline 

• Comfortable operating in a fast-paced, evolving environment 

• Willingness to travel approximately 15–20% as needed 

 

Compensation

The on target earning (OTE) for this pos