Director of Marketing, North American Claims

Position: Marketing Director, Claims

Company: Solera

Location: Westlake, Texas

About Solera:

Solera is the global leader in vehicle lifecycle management, offering an end-to-end platform that supports OEMs, dealerships, insurers, and repair facilities. Serving over 280,000 customers in 120 countries, Solera empowers partners to streamline operations, improve customer experiences, and make data-driven decisions through advanced AI and integrated technology solutions.

Key Responsibilities:

We are seeking a dynamic Marketing Business Leader to accelerate growth in our Claims business. The successful candidate will have a proven track record of partnering with sales and product management to develop effective strategies for growing new bookings and revenue. Thought leadership on growth strategies is essential, as are highly effective execution skills. In particular, we require someone with the mindset and motivation to own the business success.

Industry-Centric Marketing for Claims:

Strategic Planning:

·Develop and execute targeted marketing strategies for claims processing and repair solutions that align with Solera’s business goals and industry trends.

·Ensure marketing strategies are informed by deep subject matter expertise in auto insurance and collision shops (Independent or multiple shop operators (MSOs)).

·Collaborate with cross-functional teams to align initiatives with Solera’s broader go-to-market strategy.

·Manage budget allocation to maximize marketing impact while ensuring cost efficiency and alignment with overall business objectives.

Industry Positioning & Thought Leadership:

·Lead efforts to position Solera’s claims and repair estimate solutions as the premier choice for insurers, MSOs, and independent collision shops.

·Translate technical product capabilities into compelling, industry-specific value propositions that address key challenges and needs.

·Establish Solera as a thought leader in claims automation, repair workflow optimization, and operational efficiency for insurers and collision repairers.

Market Awareness & Competitive Insights:

·Conduct ongoing market research to stay ahead of industry trends, regulatory shifts, customer pain points, and competitive landscapes.

·Deeply understand the challenges and business dynamics of each of the target audiences listed above.

·Identify the most effective channels (e.g., trade publications, digital platforms, industry events, and professional networks) to engage these audiences.

Campaign Management & Demand Generation:

·Develop and manage marketing campaigns that drive awareness, engagement, and demand.

·Leverage data-driven insights to refine messaging, optimize campaigns, and ensure measurable impact on pipeline and revenue growth.

·Partner with sales teams to create targeted campaigns that resonate with decision-makers in claims and repair ecosystems.

Client Engagement & Value Communication:

·Build strong relationships with key stakeholders in the auto insurance and collision repair industries, acting as a strategic marketing partner.

·Gain a deep understanding of customer pain points such as claims inefficiencies, repair cycle time challenges, and cost pressures and craft marketing strategies that directly address them.

·Develop customer case studies, testimonials, and industry success stories to demonstrate Solera’s impact.

Content Strategy & Storytelling:

·Develop high-impact messaging that speaks to the needs of insurers and repairers, ensuring alignment with industry language and priorities.

·Collaborate with internal experts, product teams, and external stakeholders to produce compelling content across digital, print, and event channels.

Analytics, Optimization & Reporting:

·Leverage data analytics tools to measure campaign effectiveness and optimize marketing efforts.

·Provide insights that inform decision-making, demonstrating the ROI of marketing initiatives.

·Continuously refine strategies to ensure alignment with evolving market conditions and customer expectations.

Team Leadership & Collaboration:

·Build and lead a high-performing marketing team focused on claims and repair estimate solutions.

·Foster a collaborative and results-driven culture that reflects Solera’s commitment to industry leadership and innovation.

Qualifications:

·Minimum of 8+ years of marketing experience, with at least 3+ years in a leadership role.

·Proven success in developing and executing marketing strategies tied to revenue and business growth.

·Deep knowledge of the auto insurance industry, multiple shop operators (MSO