Silver Dollar City Resort Associate Director of Sales

Job Summary

Silver Dollar City is ushering in a new era of Ozarks hospitality with its first-ever landmark resort, a stunning six-story, craftsman-style, 262-room retreat overlooking sweeping, untouched vistas of the Ozark Mountains and Table Rock Lake. Thoughtfully designed to blur the lines between nature, craft, and comfort, Silver Dollar City Resort offers guests direct, priority access to the park and nearby attractions, and serves as a focal point of a major, multimillion-dollar investment redefining the Branson experience. From the theme park and White Water to Showboat cruises and the region’s most beloved adventures, the resort is the best way to experience it all.

Joining the Silver Dollar City Resort team is becoming part of a legacy of service. Rooted in the Herschend family’s decades-long commitment to heartfelt hospitality, inspiring storytelling, and the preservation of regional craft, this organization has grown from a single cave tour in the 1950s into the world’s largest family-owned theme park, attractions, and hospitality company. If you’re passionate about creating meaningful, memory-making experiences and want to play a foundational role in shaping how thousands of families discover the Ozarks for generations to come, this is a rare opportunity to help build something extraordinary with a mission-driven team that truly cares.

Responsible for assisting the Director of Sales in achieving resort revenue and profit goals by overseeing and executing sales strategies, managing sales and events team, and handling association accounts. This role involves direct sales activities, such as soliciting and maintenance of accounts within the designated market(s) to meet or exceed budgeted goals, as well as administrative duties such as budgeting, forecasting, leading the sales team, and business planning. The ideal candidate will possess the vision and leadership to build a high-performing team from the ground up, foster a motivated, collaborative culture, and drive sustainable and measurable revenue growth.

Summary of Essential Functions & Responsibilities 

•  Assist in the strategic leadership of the Sales Department by overseeing sales personnel, market segment performance, revenue generation activities, operational processes, and client relationship strategies to achieve resort revenue objectives.
• Manage the Association market segment as the primary sales contact, identifying new business opportunities, cultivating relationships with association executives and meeting planners, responding to RFPs, conducting presentations and site visits, negotiating contracts, and driving booking and revenue goals.
• Manage assigned group market segments and oversee group, catering, and banquet sales activities to maximize revenue, profitability, and market share.
• Recruit, onboard, train, coach, and develop a high-performing sales and events team aligned with company goals, values, and performance standards.
• Conduct regular one-on-one meetings with Sales Managers and Senior Sales Managers to review booking pace, prospecting activity, account strategies, revenue performance, and action plans.
• Direct and oversee solicitation efforts across all assigned market segments through effective leadership, communication, and strategic oversight of rate, date, and space commitments.
• Design, standardize, implement, and continuously improve sales operational processes, systems, and standards to enhance efficiency, consistency, and departmental effectiveness.
• Oversee the implementation, optimization, and utilization of sales and marketing technology platforms, including Delphi.fdc, CRM systems, proposal generation tools, contract workflows, Cvent, lead management systems, and other sales enablement technologies.
• Develop and execute sales, pricing, deployment, and market penetration strategies through demand forecasting, competitive analysis, market research, and revenue management principles.
• Collaborate with Marketing, Operations, Revenue Management, Finance, and Executive Leadership to align business objectives, optimize the guest experience, and drive revenue growth.
• Maintain a thorough understanding of resort accommodations, meeting space, amenities, destination offerings, and operational capabilities to effectively position the resort in the marketplace.
• Build and maintain relationships with key decision-makers, meeting planners, third-party partners, community organizations, and industry contacts to generate new business and strengthen existing accounts.
• Professionally represent the resort through community involvement, client engagement, trade shows, sales missions, networking events, and industry associations at the local, regional, and national levels.
• Ensure timely responses to all RFPs, lea