Global Website Marketing Manager

Heidrick & Struggles (Nasdaq: HSII) is a premier provider of global leadership advisory and on-demand talent solutions, serving the senior-level talent and consulting needs of the world's top organizations. In our role as trusted leadership advisors, we partner with our clients to develop future-ready leaders and organizations, bringing together our services and offerings in executive search, diversity and inclusion, leadership assessment and development, organization and team acceleration, culture shaping and on-demand, independent talent solutions. Heidrick & Struggles pioneered the profession of executive search more than 70 years ago. Today, the firm provides integrated talent and human capital solutions to help our clients change the world, one leadership team at a time.®

Additional information on the firm can be found at www.heidrick.com.

Job Description:

Who We Are:

Heidrick & Struggles (Nasdaq: HSII) is a premier provider of global leadership advisory and on-demand talent solutions, serving the senior-level talent and consulting needs of the world's top organizations. In our role as trusted leadership advisors, we partner with our clients to develop future-ready leaders and organizations, bringing together our services and offerings in executive search, diversity and inclusion, leadership assessment and development, organization and team acceleration, culture shaping and on-demand, independent talent solutions. Heidrick & Struggles pioneered the profession of executive search more than 70 years ago. Today, the firm provides integrated talent and human capital solutions to help our clients change the world, one leadership team at a time.®  

Additional information on the firm can be found at www.heidrick.com. 

The Role:

The Global Website Marketing Manager collaborates with the Director of Digital Marketing to plan, execute, and oversee website projects. This role involves collaborating with the website agency and various corporate teams to create a unique and compelling online presence. This role also supports various digital marketing efforts including content publishing, SEO (both on-site and off-site), analytics reporting, brand integration, and some editorial and photo editing tasks as needed.

Responsibilities:

• Develop and implement a comprehensive website strategy aligned with our brand, optimizing user experience, SEO, and engagement.
• Own the website roadmap, lead enhancements and updates, and collaborate with internal and external stakeholders.
• Stay updated on industry trends and competitor activities to contribute to strategy discussions.
• Ensure the Heidrick & Struggles website is up-to-date and functions smoothly.
• Oversee on-site search, analytics, and tagging in collaboration with the digital team, focusing on performance insights and data-driven improvements.
• Lead website enhancement projects with our agency and internal teams.
• Monitor website health, addressing issues like broken links and page errors.
• Evaluate and provide guidance to the organization on the use of new MarTech tools, when necessary to optimize our marketing efforts
• Master content management tools like Sitecore and Coveo to update and manage site content effectively, and maintain a library of website processes.
• Coordinate content optimization efforts with the editorial team, applying best practices for SEO (as well as those shared by our SEO agency) to enhance visibility and organic reach.
• Partner with editorial and business teams to ensure timely and consistent publication of thought leadership and service content.
• Work with business stakeholders to create and keep web pages fresh and aligned with our brand messaging, style guidelines, and accessibility standards.
• Drive the organization of the website towards its objective of a more personalized or user journey driven content strategy.
• Manage editorial compilation and initiatives such as campaign pages, editorial features, and the website biography process, maintaining brand alignment.
• Act as a brand ambassador in all digital touchpoints, ensuring website content aligns with broader marketing campaigns.
• Contribute to cross-channel digital marketing efforts, supporting email, social media, and campaign initiatives as needed.
• Support additional marketing projects as needed.

Required Qualifications:

• A bachelor's degree in marketing, communications, business, or related field.
• 4-6 years of experience in website and marketing roles.
• Experience in Sitecore, Coveo, Asana, Photoshop (or similar