Senior Manager, Insight Strategy, and Execution

Pfizer is seeking a Senior Manager of Insight Strategy & Execution (ISE) that will join a brand-aligned team of internal consultants and brand strategists that partner with senior commercial leaders, as well as internal GCA (Global Commercial Analytics) COEs, to maximize business value and enable executional excellence.

Reporting to the ISE Therapeutic Team Lead, this person will be responsible for designing and executing best-in-class primary market research to represent the “voice of the customer” in support of the strategic recommendations of the team.  This person will be accountable for a >$1M market research budget and be responsible for proactively identifying business questions, creating learning plans to address those questions, designing and managing multiple simultaneous research initiatives, and delivering clear and actionable insights-based recommendations.

As a member of the ISE team in the larger Global Commercial Analytics (GCA) organization at Pfizer, you will work with a team that is an important source of intellectual insight on commercial brand strategy, framing business problems in a way that the business can then execute to drive impact and unlock value. Specifically, ISE is responsible for identifying and developing opportunities in performance to unlock brand value and to advise the business on drivers of transformational change.  ISE harnesses insights from multiple sources across GCA, leading day-to-day problem solving, team management, and business partner management.  ISE leverages their deep functional knowledge, exceptional intellectual curiosity, and proprietary GCA tools to every business interaction, while managing and developing strategic relationships and ensuring the highest quality work, and inspiring, leading and developing new ISE colleagues.

The ideal candidate is someone with a proven track record of high-value brand consultancy, responsible for framing, designing & executing solutions for challenging business situations.  They will have an in-depth knowledge of multiple analytic disciplines, with a keen understanding of output and quality/timely insight derivation.  Their team orientation and collaborative approach, along with their outstanding listening skills and ability to manage through influence, will enable their exceptional intellectual and analytical curiosity to shine.  Their sophisticated executive demeanor and comfort functioning with senior brand VPs along with their excellent presentation skills, including strong verbal and writing capabilities, will drive their success.  As will their ability to work collaboratively in a team environment and to influence and drive change at all levels in an organization.

Brand Strategy

• Provide strategic thought partnership to US and Global commercial teams to drive investment decisions.
• Act as strategic partner to frame, investigate, and answer key business questions related to the identification and evaluation of commercial strategies and tactics.
• Design and execute market research studies, serving as voice of the customer for the brand strategy team.
• Develop and execute creation of in-house knowledge base to drive patient and HCP insights.

Promotional Performance and Execution Insights

• Develop and monitor key performance metrics to evaluate and enhance the effectiveness of a brand’s marketing campaign.
• Recommend campaign improvement and corrective actions.
• Evaluate campaign assets to ensure optimal customer experience steeped in deep customer insights.
• Integrate campaign insights to broader analytic activities to paint the full picture of marketing execution and customer behavior and inform resource allocation decisions.
• Assist in advancing the vision for the future direction of brand activities (Journey Orchestration, Next Best Action, etc).

Collaboration with other Analytics Teams

• Partner with various cross-functional teams – data science, analytics engineering, market research, and media – as needed.
• Actively contribute to advancement of team capabilities through thought leadership; seek to share knowledge and expertise with other colleagues making use of knowledge sharing platform.
• BA/BS in Marketing, Psychology, Mathematics, Statistics, or Engineering or similar related field required; MS or MBA preferred.

Qualifications

• BA/BS in Marketing, Psychology, Mathematics, Statistics, or Engineering or similar related field required; MS or MBA preferred
• 7+ years in consulting, finance or market analytics
• Defined involvement in helping frame, design & execute solutions for challenging business situations
• In-depth knowledge of multiple analytic disciplines, including primary and secondary data, with a keen understandin