Senior Manager, Market Research and Analytics

Company Description

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.

Job Description

This role will serve as a trusted insights advisor to U.S. Parkinson’s Disease leadership, leveraging a deep understanding of customers, patients, the marketplace, and brand performance to identify business opportunities and guide strategy for a new product launch in Parkinson’s Disease. 

The Senior Manager, Marketing Research and Analytics will design, implement, manage, analyze, and effectively communicate a broad range of market research and analytics initiatives.  

Responsibilities will include identifying key business questions, developing research and analytical plans, selecting appropriate methodologies, managing research and analytics partners, and synthesizing insights across multiple data sources. The role will also develop and deploy analytical solutions based on business needs and support the measurement of brand strategies and tactics at both the national and sub-national levels. The ability to influence decisions through thoughtful analysis, customer and marketplace understanding, and strong business judgment will be critical to success. 

The Senior Manager will act as an insights and intelligence partner to brand leadership and cross-functional teams, helping to formulate commercial strategy, identify tactical opportunities, uncover unmet customer and patient needs, and inform key launch-planning decisions. 

The individual will lead insight discovery through qualitative and quantitative market research, secondary data analysis, and advanced analytics. The role will also develop metrics and measurement frameworks for evaluating and improving marketing and promotional campaigns, customer engagement initiatives, and broader brand performance. 

This role will collaborate closely with key APEX partners, including Patient Services and Market Access, as well as other cross-functional partners and internal stakeholders such as Marketing, Finance, Sales, Medical Affairs, and Commercial Operations. The Senior Manager will design and implement research, reporting, analytics, and optimization solutions while integrating insights across functions to provide commercial teams with a holistic perspective and clear, actionable recommendations. 

• Serve as analytics partner to the US Parkinson’s Disease team– and offer a wide variety of analytics solutions – ranging from reporting and tracking to advanced analytics in support of key business questions and strategies.
• Derive findings and implications from patient, physician or account/practice analytics to strengthen commercial understanding of market dynamics, brand performance, and key opportunities; serve as a key contributor to the quarterly business review, annual brand planning processes; and develop fact-based recommendations to optimize performance. 
• Determine sub-national (accounts or physicians) drivers of brand performance, providing drill downs and diagnostics to performance dynamics driven by customer behavior to assist the brand in understanding performance.
• Leverage innovative, sophisticated analytic models that address critical issues but also meet key business criteria (e.g. cost, risk, business impact) and key technical criteria (e.g. reliability, validity, and predictability).
• Demonstrate a strong understanding of syndicated and AbbVie proprietary data, data science and modeling techniques and the ability to synthesize insights into compelling narratives. Is highly proficient at supplier and stakeholder management, to drive compelling learnings, and formulate analytical strategies appropriate for the key business questions
• Inform the brand planning process based on a deep understanding of all stages of the patient journey, as well as stakeholder influences throughout the journey. Develop plans to prioritize and address insights gaps.
• Possess a curiosity and openness to new insight methodologies and a drive to expand the toolkit to be