Sr. Director Commercial Marketing

About Employer Direct Healthcare

Employer Direct Healthcare is focused on giving access to quality & affordable healthcare for our members. We understand and have experienced the challenges of navigating specialized healthcare and we are dedicated to making a change.

We partner with large self-funded employers to create a benefit program for specialized care. We connect with high-quality providers to give our members peace of mind when going into surgery. And we support our members by helping them navigate the tricky aspects of healthcare; whether that be selecting a doctor, scheduling appointments, or following up after a procedure has been completed to make sure our members are feeling better.

About You:

• You have a drive and AMBITION to tackle big problems. Big problems required big ideas and a team that supports new ideas.
• You CARE deeply for your customers. Your customers aren’t just the individuals using your product. They are the driving factor in your motivation to make a change.
• You thrive in a TEAM ENVIRONMENT. Collaboration is key in innovation and creating change.
• A DIVERSE environment is incredibly important to you. You understand and desire to be a part of a diverse team with different experiences and perspectives & you cherish the differences in each individual that you interact with.
• You are DETAIL ORIENTED, but more so, focus on the execution of your content while balancing a fast-paced environment.
• You understand that PROGRESS is critical to making change. You take the time to celebrate the small and big wins. Understanding that each improvement to a process helps move towards a greater change.
• INTEGRITY guides you in life. Focusing on the truth versus just giving people the answers they want to hear.

If this sounds like you, we would love to connect to speak further about career opportunities at Employer Direct Healthcare.

Please apply to our role & someone from our HR Team will reach out to help you navigate our interview process.

Senior Director, Commercial Marketing

As an integral senior leader on the Marketing team, you will oversee all Commercial Marketing strategy and initiatives that drive and support brand communications, sales enablement (top of funnel to conversion) and member ( EDHC’s client employee’s) utilization.

You will be very comfortable operating within a commercial marketing setting and also be part brand marketer, part analyst, and a skilled strategic leader. You will be responsible for defining a newly established role within the company that drives brand communications within new business and supports existing business growth. You will be comfortable defining new processes, training and leading teams and working closely with clients, sales leader’s and advisors to validate and implement new processes and market leading initiatives.

Responsibilities & Duties

• Lead all marketing strategy and support activities for commercial channel distribution partners and end users. Define and lead marketing activities for commercial channel specific initiatives (sales enablement activities and events), development of sales and thought leadership literature, customer testimonials, as applicable - video content.
• Define the EHDC commercial marketing strategy, process, systems/tool requirements, and tactics to improve performance, supporting new business and sales growth. Partner and align with Brand and Digital Marketing teams to deliver against established marketing goals and respective KPI’s across all target audiences. Proactively work closely with Sales teams to effectively implement marketing strategies, driving tactical plans to support sales.
• Establish meaningful commercial metrics and align team operations and processes around driving these metrics and KPIs. Work with the Commercial team to supplement reporting from a marketing success perspective, and eventually calculating ROI against investments into the Commercial team by Marketing.
• Provide marketing, sales and technical support at conferences, users’ meetings, customer sites, end user workshops, and other specific marketing/sales events.
• Provide consistent market feedback on healthcare trends, economics, construction, partnerships, and competition to assist in sales and product development.
• Partner closely with healthcare partners and advisors to ensure that EDHC’s commercial strategy leverages these relationships and provide