Account Director, Platform Partnerships

Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services. 

Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity.

We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, X/Twitter, LinkedIn, YouTube, and Pinterest.

We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI. 

About this position:

As an Account Director of Platform Partnerships, you will play a key role in managing and strengthening our most strategic relationships with leading social platforms including TikTok, Meta, YouTube, Snapchat, and Pinterest. The ideal candidate will have a demonstrated history of driving business growth through API integrations, partner enablement, and technical ecosystem expansion. In this cross-functional role, you will develop and execute platform strategies that accelerate revenue, elevate partner satisfaction, and reinforce our position as an industry leader.

What you'll be doing:

Client Relationship Management:

• Lead executive-level negotiations with key strategic platform partners, collaborating closely with partnership, sales, account, and vertical leadership teams.
• Act as the primary point of contact for our revenue-driving platform partners, fostering strong, trust-based relationships and gaining a deep understanding of their business goals and objectives.
• Develop and execute customized success and go-to-market (GTM) plans for each partner, aligning on clear goals and outcomes while strategically expanding Later’s presence within each platform’s ecosystem.

Cross-Functional Collaboration: 

• Collaborate with internal teams to ensure successful implementation and execution of partnerships through project management of key programs.

Client Advocacy, Insights, and Feedback:

• Serve as the “Voice of the Customer”, ensuring partner needs, insights, and feedback are clearly and effectively communicated across the organization to drive alignment and continuous improvement.

Thought Leadership & Industry Influence:

• Collaborate with the Marketing team to lead co-marketing initiatives and events, owning partner outreach to cultivate relationships with key decision-makers and industry influencers.
• Serve as a thought leader and company ambassador at industry events, conferences, and key partner meetings including QBRs.

Client Support:

• Design and deliver co-branded proposals to co-sell campaigns with each platform’s sales teams
• Develop incentives and packages with each platform to bring added value to our customer base. 
• Provide ongoing support and guidance to your partners, serving as a trusted advisor, and resource to address any issues or concerns.

Execution Support & Collaboration:

• Partner with our Services and Strategy departments to provide a cohesive experience for current partners and develop internal processes to educate and track incentive budgets.

We are committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. If you identify with any of the following, we encourage you to apply!

• 7+ years of experience in strategic partnerships, client relationship management, or business development — preferably within the tech, social media, or influencer marketing industry.
• Proven track record of managing high-value platform relationships and leading executive-level negotiations.
• Strong ability to develop and execute