Senior Manager, Marketing & CRM

Job
Summary:

The Rick Goings Institute (RGI) at Rollins College is seeking a Senior Manager, Marketing & CRM to join their team! The The Senior Manager, Marketing & CRM is RGI’s senior marketing leader and the person accountable for building the Institute’s brand presence, driving lead generation across all digital channels, and ensuring the CRM is a high-functioning engine for sales and pipeline development. This role owns the Institute’s marketing strategy and execution: social media, graphic content, email campaigns, website, and the full database infrastructure that supports growth.

This is a senior, strategically minded role for a marketing professional who leads from the front - setting the standard for brand quality, campaign performance, and data integrity while personally executing across channels. The ideal candidate brings a strong point of view on what great marketing looks like, the technical skills to produce it, and the discipline to keep the backend systems that power it running with precision.

The Senior Manager, Marketing & CRM reports directly to the Managing Director and operates as a key member of the RGI leadership team, partnering closely with the Director of Corporate Development to ensure marketing outputs and CRM infrastructure actively drive pipeline development, lead generation, and institutional visibility.

Essential Job Functions

1. Social Media Management
   • Own and manage RGI’s social media presence across LinkedIn and other active platforms: developing a consistent content calendar, creating and scheduling posts, monitoring engagement, and responding to comments and messages in a timely and professional manner
   • Produce platform-native content that reflects RGI’s voice and brand standards, including thought leadership posts, program announcements, event promotions, instructor spotlights, and alumni highlights
   • Monitor social performance metrics (reach, engagement, follower growth, click-through); report results to the MD on a regular cadence and adjust content strategy based on what is working
   • Stay current on platform best practices and algorithm changes; proactively recommend content formats and posting strategies that maximize organic reach
   • Support the Director of Corporate Development with social content that advances business development and partnership visibility goals
2. Graphic Design & Visual Content Production
   • Design graphics, visual assets, and branded materials for social media, email campaigns, event promotions, program marketing, and website use, maintaining consistency with RGI’s visual brand standards across every output
   • Produce presentation templates, one-pagers, digital ads, event graphics, and other marketing collateral as directed by the MD or Director of Corporate Development
   • Maintain an organized library of brand assets, approved templates, photography, and design files that the full RGI team can access and use
   • Ensure all visual content is production-ready, appropriately sized for each channel, and delivered on time to support campaign and program launch schedules
3. Email Marketing & Campaign Execution
   • Build, schedule, and deploy email marketing campaigns for executive education programs, events, partner outreach, alumni engagement, and institutional announcements, managing all aspects from copywriting and design through list selection, send, and post-campaign analysis
   • Develop and manage automated email nurture sequences that move prospective participants and corporate contacts through the funnel from initial inquiry to enrollment or engagement
   • Manage email list hygiene: suppression lists, unsubscribe compliance, bounce management, and segment accuracy; ensure every send reaches the right audience
   • Track and report on email performance metrics including open rates, click-through rates, conversions, and unsubscribes, and use data to continuously improve campaign effectiveness
   • Coordinate with the Director of Corporate Development to support sales outreach sequences and prospect communication cadences through the CRM email toolset
4. Website Management & Digital Presence
   • Own the day-to-day content management of the RGI website: updating program pages, event listings, faculty bios, news posts, and other content to ensure the site is always accurate, current, and reflects active offerings
   • Coordinate wit