Director of Sales Operations

Proformance Builder Solutions is a leading B2B construction services provider, specializing in roofing, drywall, painting, siding, and house wrap for new residential construction. Founded in 2016, we have completed over 15,000 roofing installations and have recently expanded our service offerings to meet the growing demands of residential builders across the state. Our mission is to be the safest, quickest, and lowest-cost provider in the industry, delivering high-quality services to builders on time and on budget.

Position: Director of Sales Operations

Reports to: Chief of Staff

Location: Winter Garden, in office; travel to customer and internal meetings ad hoc

Role Purpose:

Lead and scale a disciplined, process-driven sales operating system. Own the CRM and sales cadence to ensure the inside sales team and regional sales managers execute consistently, forecast accurately, and hit targets. This role builds structure, enforces standards, and creates visibility from lead → opportunity → close.

Key Success Drivers

•     CRM adoption > 95% (defined by required fields completed, activity logging, stage accuracy, and on-time updates)

•     Improved forecast accuracy and reduced “surprise” variance quarter to quarter

•     Clear pipeline health metrics (coverage, conversion, aging, slippage reasons) and a repeatable review cadence

•     Consistent performance management against targets across inside and regional teams

Core responsibilities

Sales operating cadence & accountability

•     Run weekly pipeline and forecast cadences; build QBRs; standardize deal reviews and inspection

•     Establish definitions for stages, exit criteria, and “what good looks like” for pipeline quality CRM ownership

•     Own CRM configuration and governance (stages, fields, reporting structure, dashboards, user standards)

•     Drive adoption through clear rules, training, auditing, and consequences for non-compliance targets, planning, and performance management

•     Partner with sales leadership on annual/quarterly planning: quotas, territories, coverage, and capacity

•     Track attainment and leading indicators; surface gaps early with action plans analytics, dashboards, and reporting

•     Build performance dashboards (team and individual): activity, conversion, win/loss, cycle time, pipeline aging, forecast rollups

•     Provide insight that explains why targets are/aren’t being hit, not just the numbers

•     Understand market share and drive decisions based on areas, builders and margins compensation administration support

•     Partner with Finance to administer plans, rules/crediting, payout calculations, and reporting (as applicable)

Process improvement

•     Document and continuously improve sales processes; eliminate bottlenecks; enforce consistency across regions and inside sales

Team leadership

•     Directly manage Inside Sales and Regional Sales Managers (and any sales support/ops staff as you add them)

•     Coach leaders on disciplined execution: CRM hygiene, pipeline creation, and inspection habits

Qualifications (what the market expects)

•     7–10+ years in sales operations / revenue operations / sales leadership with heavy CRM + analytics ownership

•     Strong CRM expertise (Salesforce or Microsoft Dynamics), reporting, forecasting, and KPI design

•     Proven track record implementing structure and enforcing compliance in a sales org

•     Comfortable being “the process owner” while partnering well with sales leadership

•     Strong Excel/Dashboard competence; ability to translate data into actions

Pay: 140-180k (plus bonus)

Why You’ll Love Working with Us:

At ProFormance Builder Solutions, we believe in rewarding our hardworking team with benefits that support your well-being and work-life balance!

• Comprehensive Health Coverage: We’ve got you covered with medical, dental, and vision insurance to keep you and your family healthy.
• Secure Your Future: Start planning for the long ter