Senior Marketing Delivery Lead Senior Manager

At Accenture Federal Services, nothing matters more than helping the US federal government make the nation stronger and safer and life better for people. Our 13,000+ people are united in a shared purpose to pursue the limitless potential of technology and ingenuity for clients across defense, national security, public safety, civilian, and military health organizations.   Join Accenture Federal Services to do the work you love in an inclusive, collaborative, and caring community, where you can be empowered to grow, learn and thrive through hands-on experience, certifications, industry training and more.   Join us to drive positive, lasting change that moves missions and the government forward!  

You Are:
The Marketing Strategy Senior Manager will be responsible for developing and executing comprehensive marketing strategies for federal clients. This role involves leading direct client delivery, driving sales and growth, including developing and refining our offering and capabilities. We are looking for seasoned marketing leader experienced in conducting in-depth audience research, crafting strategic marketing plans, developing brand identity, managing cross-functional workstreams, including overseeing creative and media teams. Candidates should also have experience supporting and advising multiple ongoing programs, have a passion for people development, and be comfortable operating with ambiguity and change.

Client Delivery:

• Audience Research: Conduct thorough research to understand audiences and analyze demographic, psychographic, and behavioral data to inform marketing strategies and campaign development. Monitor and report on audience trends and insights to continuously refine marketing approaches.
• Marketing Strategy Development: Develop and implement strategic marketing plans that align with federal clients' goals and objectives. Identify key opportunities and challenges within the federal sector to shape effective marketing strategies. Collaborate with stakeholders to ensure marketing strategies are integrated with broader organizational and client goals.
• Brand Identity Enhancement: Develop and maintain a strong brand identity that resonates with federal audiences and aligns with clients' values and mission. Ensure brand messaging and visuals are consistent across all marketing materials and platforms. Drive initiatives to strengthen brand recognition and reputation within the federal sector.
• Creative and Production Oversight: Provide strategic oversight in partnership with a Creative Director to manage the creative process, including concept development, design, and production of marketing materials. Work with creative teams to ensure high-quality and innovative content that meets strategic objectives and resonates with federal audiences. Manage production timelines and budgets to ensure projects are delivered on time and within scope.
• Campaign Management: Plan, execute, and monitor marketing campaigns across various channels, including digital, print, and events. Develop campaign briefs, set objectives, and measure campaign performance against key metrics. Develop paid media strategies and oversee the media planning and execution of campaigns including digital, social, display, OOH, programmatic, etc. Enhance organic media efforts through SEO, content marketing, and social media strategies to increase visibility and audience reach. Monitor media performance and adjust strategies to improve results and achieve campaign goals. Optimize campaigns based on performance data and feedback to maximize effectiveness and ROI.

Sales & Growth: 

• Industry Expertise and Innovation: Stay ahead of marketing trends, emerging technologies, and industry best practices. Regularly share insights on marketing and media strategies within the AFS Experience practice and broader community.
• Sales Pipeline and Opportunity Management: Originate or identify, track, and pursue new business opportunities in federal. Work with federal account/portfolios to develop and deliver proposals, new business pitches, and prospective client conversations.
• People Development: Mentor junior team members, providing guidance on complex marketing challenges and career development. Foster a culture of continuous learning and improvement within project teams.
• Thought Leadership: publish articles, white papers, and blog posts on relevant marketing topics, demonstrating expertise and establishing AFS’s authority in the field.

Capability & Offering Development:

• Developing Relevant Services and Offerings: Design and develop relevant solutions that align with client needs