Senior Director, Digital Strategy and Enablement

BeiGene continues to grow at a rapid pace with challenging and exciting opportunities for experienced professionals. When considering candidates, we look for scientific and business professionals who are highly motivated, collaborative, and most importantly, share our passionate interest in fighting cancer.

General Description:

Reporting to the Vice President, Commercial Operations and Business Analytics, the Senior Director of Digital Strategy and Innovation will be responsible for setting the vision and leading the organizations digital infrastructure and non-personal marketing strategy.  The position serves as the commercial point of contact for multichannel engagement initiatives across Beigene and works in close collaboration with global commercial, medical affairs and corporate affairs leadership to provide expertise in leading a data driven digital approach. Besides relevant functional expertise, strong leadership, the ability to both articulate a vision and dive into operational details when needed to see through execution, transformative change management, enterprise mindset, and experience working closely with senior leadership are required.  

Essential Functions of the job:

• Oversee the development of the US Commercial and Medical Affairs digital vision, strategy, roadmap, and capabilities, including global omnichannel capabilities.

• Responsible for the development and socialization of the digital vision and strategy for the commercial and medical affairs organizations.

• Provide a vision, frameworks and standards that allow local marketers to drive consistently positive customer experiences across customer types, brands and channels.

• Lead team embedded in the brands who help set and execute the overall digital strategy.

• Co-create and drive customer experience strategy across the organization ensuring buy-in and alignment with broader corporate and brand strategies.

• Build holistic relationships internally to drive a customer-centric culture as well as externally with partnering organizations (Advertising agencies, other 3rd party vendors) to ensure alignment with needs with customer needs.

• Oversee adherence to and execution of the customer experience strategy; strive to ensure that every customer receives a positive experience across multiple touch points (Personal, online, mobile, call centers, etc.).

• Continuously innovative customer engagement techniques to bring new ways of thinking to the brand and field teams.

• Socialize dashboards for all levels of the organization to demonstrate the effectiveness and ROI of digital initiatives, including agency performance.

• Lead a team responsible for the global digital roadmap and development of digital capabilities, including development of the digital omnichannel marketing program, sales force marketing cloud, content management system and document management systems. 

• Partner with Commercial Operations to oversee identification and implementation of innovation technology-solution needs and oversee marketing technology stack from a business-needs perspective.

• Aid and assist to the execution of digital campaigns through established capabilities.

• Lead, motivate, and inspire a team of professionals, fostering and actively supporting individual development, and recruiting new talents.

Required Education:

• Bachelors degree required; Masters degree preferred.

Qualifications:

• BA/BS Degree with 12+ years of overall experience.

• 10+ years related experience in the Pharma industry, with proven multichannel marketing experiences.

• 8+ years of people or project management experience.

• Experience in managing cross-functional teams (global experience preferred) and implementing programs and process improvements.

• Deep knowledge and understanding of multichannel marketing principles.

• Ability to think strategically