Brand Marketing Manager

About Lovevery

Lovevery is a fast-growing digitally native brand co-founded by successful serial entrepreneurs and based in Boise, Idaho. Our customers are parents, and our mission is to help them feel confident they are giving their children meaningful development experiences in the critical early years of life. Taking a science-based approach, Lovevery products have won awards from Red Dot, Parents’ Choice, and NAPPA. TIME Magazine named The Play Kits subscription offering as one of the Best Inventions of 2018.

The Role

Join Lovevery’s Global Brand Marketing & Partnerships team as we continue to shape and refine the Lovevery brand. This role reports to the Director of Brand Marketing and will be equal parts strategy and execution. We’re looking for a stellar copywriter and campaign manager who is hungry to influence brand expression in a measurable way. Can’t wait to meet you!

Responsibilities

• Support the creation and execution of Lovevery’s quarterly brand strategy to ensure that we are representing key brand commitments across channels
• Partner with the Consumer Insights team to review customer sentiment tracking and apply those insights to the quarterly brand strategy
• Create and manage innovative and insights-based brand campaigns using digital ad, email, and social levers
• Partner with our Community Partnerships team to shape our Influencer and Ambassador programs to best reflect The Lovevery Brand, including copywriting for Community Partnerships comms and creating briefs for our partners to follow
• Support Brand Partnerships by advising partner marketing teams on marketing, content, copy, and design best practices for introducing and promoting Lovevery to their audiences
• Form cross-functional working groups to optimize key messaging and brand expression across evergreen properties including lifecycle email, employer brand materials, and press materials
• Partner with Marketing Copywriter and UX Copywriter to create and document team- and channel-specific brand, voice, and tone guidance
• Craft compelling copy for web, digital ads, emails, and social campaigns that reflect the Lovevery brand and the to-be-expanded Lovevery Commitment

About You

Brand marketing expertise

• 5-7 years of experience in brand marketing and copywriting roles
• Experience developing and executing omni-channel campaigns and brand activations, with an emphasis on testing and measurement
• Experience leveraging consumer insights/segmentation to drive annual and seasonal strategies
• Financial understanding of marketing ROI, brand health and impact on the business

Copywriting and creative excellence

• Experienced and skilled marketing copywriter with an emphasis on B2C marketing properties
• Experience managing creative agencies, writing creative briefs and partnering with internal creative teams to collaborate on beautiful and impactful campaigns
• Keen awareness of cultural trends

Training and relevant experience

• Bachelor’s Degree with outstanding academic track record; preference for candidates who attended rigorous academic programs
• Professional and personal knowledge of the early childhood space, as well as an extensive understanding of industry trends and the key players in the competitive landscape
• Ability to think and react in a high-energy, fast-paced environment
• Occasional travel to Boise

The Benefits/Perks You’ll Enjoy

• Competitive salary, benefits and stock option package
• 3 weeks PTO in year 1 +14 paid holidays
• Generous parental leave
• Any equipment you need to get the job done
• Free/discounted Lovevery products
• Remote working option available anywhere in the US
• Global summits in Boise to meet your colleagues IRL

Lovevery is proud to be an equal opportunity employer that values diversity in all forms. All employment decisions at Lovevery are based on business needs, job requirements, and individual qualifications, without regard to race, religion, national origin, sexual orientation, gender identity, HIV status, marital status, or any other status protected by the laws or regulations in the locations where we operate.