Director of External Communications and Media Relations
QinetiQ USAbout the role
Company Overview
We are a world-class team of professionals who deliver next generation technology and products in robotic and autonomous platforms, ground, soldier, and maritime systems in 50+ locations world-wide. Much of our work contributes to innovative research in the fields of sensor science, signal processing, data fusion, artificial intelligence (AI), machine learning (ML), and augmented reality (AR).
QinetiQ US’s dedicated experts in defense, aerospace, security, and related fields all work together to explore new ways of protecting the American Warfighter, Security Forces, and Allies. Being a part of QinetiQ US means being central to the safety and security of the world around us. Partnering with our customers, we help save lives; reduce risks to society; and maintain the global infrastructure on which we all depend.
Why Join QinetiQ US?
If you have the courage to take on a wide variety of complex challenges, then you will experience a unique working environment where innovative teams blend different perspectives, disciplines, and technologies to discover new ways of solving complex problems. In our diverse and inclusive environment, you can be authentic, feel valued, be respected, and realize your full potential. QinetiQ US will support you with workplace flexibility, a commitment to the health and well-being of you and your family and provide opportunities to work with a purpose. We are committed to supporting your success in both your professional and personal lives.
Position Overview
QinetiQ US is seeking an experienced Director of External Communications and Media Relations to join our team in McLean, VA. Reporting to the Vice President of Marketing and Communications, this role will play a pivotal part in shaping and executing our external communications and positioning strategy across QinetiQ US. This role is essential in managing our company's public image and communications strategy, with a focus on the aerospace and defense sector. The ideal candidate will have a proven track record in working with industry-specific media, crafting compelling corporate messaging, and positioning our executives as thought leaders in the field. Collaboration across the QinetiQ US enterprise, including our executives and business units, is key to success in this position. Additionally, this role will focus on aligning our efforts with the global QinetiQ communications and adapting them to resonate with the US market.
Responsibilities
• Enhance Brand Reputation: Collaborate closely with business development teams to craft compelling narratives that highlight the unique value propositions of QinetiQ US technologies and offerings. We expect this role will: o Create and implement strategic communications plans that align with business objectives. o Develop and refine corporate messaging to ensure consistency across all external communications. o Draft talking points, speeches, and presentations for senior executives. o Provide media training and preparation for executives and other spokespersons. o Generate comprehensive media kits and briefing documents related to QinetiQ capabilities. o Write executive communications, including op-eds, blog posts, and social media content. o Be proficient in crisis communication and issue management response
By effectively communicating our strengths and capabilities, you will bolster our brand reputation and credibility among stakeholders and industry peers.
• Drive Market Visibility: Create and execute the U.S. communications strategy to elevate the visibility of QinetiQ US. We expect this role to: o Develop and maintain strong relationships with global aerospace and defense reporters and key media outlets. o Create an editorial calendar of media opportunities for QinetiQ US to address throughout the year. o Proactively identify media opportunities and manage incoming media inquiries. o Draft and disseminate press releases, statements, and other media materials. o Support executive positioning efforts by identifying speaking opportunities, awards, and other visibility initiatives. o Write executive communications, including op-eds, blog posts, and social media content. o Work with business units (BUs) and corporate communications to anticipate and address upcoming needs. o Oversee management of QinetiQ’s social media channels and website.
Your efforts will directly impact our brand recognition and market penetration, contributing to the growth and success of our organization.
• Facilitate Business Growth: Partner with subject matter experts to develop strategic communications campaigns that resonate with target audiences and drive busin
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