Join us as we empower the world to work out, creating healthier lives together.

Join Life Fitness / Hammer Strength as a Territory Sales Representative supporting both the Multi-Unit Housing (MUH) and Hospitality segments. You’ll partner with developers, property managers, and hospitality operators to deliver premium fitness experiences that enhance lifestyle and guest satisfaction. This role's territory spans MN, ND, SD (MUH) and MN, ND, SD, WI (HOSP). Ideal candidates will be located in or around the Twin Cities.

NOTE: We will not actively review applications for this role until after January 1, 2026.

Compensation & Benefits:

• Base + commission + additional incentive opportunities

• Car allowance, gas reimbursement, and company card

• Full health benefits and 401(k) match

• Fitness-forward, growth-focused culture

As a Territory Sales Representative, you will:

• Educate property managers and hospitality operators on the ROI of fitness amenities, connecting features to lifestyle value, tenant satisfaction, and guest experience.

• Collaborate with architects, general contractors, and non-technical stakeholders to design fitness spaces that align with wellness trends and amenity strategies.

• Build trust and influence specifications without formal agreements, using storytelling, market insights, and customer references.

• Tailor communication to diverse audiences, simplifying complex concepts and aligning multiple stakeholders.

• Establish yourself as a local thought leader and grow referral networks with brokers, developers, and consultants.

• Present premium solutions with confidence, overcome price sensitivity, and follow up with persistence.

What Life Fitness / Hammer Strength is looking for in our Territory Sales Representative:

• 3+ years of B2B sales or business development experience

• Ability to be in the field at least 3 days a week, driving business in growing segments

• Background in real estate, property development, or wellness amenities a plus

• Strong communication and consultative selling skills

• CRM (Salesforce) experience preferred

#LI-REMOTE

At Life Fitness / Hammer Strength, we think customer first, play as one team, and raise the bar on fitness innovation—in the gym and in every corner of our facilities. We persevere and get it done, with a clear purpose to inspire each other to live healthier lives. If you’re ready to bring out the best in people while powering the future of fitness manufacturing, we invite you to apply. 

Want to take the next step in your career? Life Fitness / Hammer Strength takes pride in our talented employees and believes in providing opportunities for further growth and advancement. We encourage you to test your strengths, push your limits, and unleash your potential. If you feel the position is right for you, we invite you to apply. We’ll work with you closely to support you throughout the hiring process. If your CV/ resume shows that your skills and experience have synergy with the job description, then we’ll hop on a call to get to know you and your experience and discuss the position in more detail. If it’s not the right opportunity this time, we’ll always let you know.  

At Life Fitness / Hammer Strength, we believe in taking care of our team with a comprehensive total rewards package that includes competitive pay and a range of valuable benefits. The salary range for this position, intended for U.S. applicants, is $46,200 - $63,000 annually.The actual salary will vary based on applicant’s education, experience, skills, and abilities. The salary range reflected is based on a primary work location of Minneapolis, MN and the actual salary may vary for applicants in a different geographic location.This position is eligible to participate in Life Fitness / Hammer Strength’s Sales Incentive Plan with monthly commission eligibility, in addition to base salary. The amount o