Senior Manager, Field & Influence Marketing

Nymbus (https://nymbus.com/) isn’t just a leader in fintech; we’re a community of innovators passionate about reimagining banking. Our award-winning modern core platform and cloud-based technology serve as the backbone for financial institutions eager to modernize and excel.  

We operate with an AI-first mindset across our business, continuously improving how we work and the value we deliver to our clients. Our culture is grounded in collaboration, accountability, and a strong commitment to execution.

The journey to growth begins with doing something different, and that journey starts with the talented people who make Nymbus successful. Thank you for considering Nymbus as the catalyst for the next chapter of your career. 

 

WORK ENVIRONMENT:

Nymbus is a remote-first company. Occasional travel may be required for client engagements, team planning sessions, or project activities. Working hours primarily align with the Eastern Time Zone; candidates located in the Eastern or Central time zones are preferred.

 

POSITION SUMMARY:

Nymbus does not sell into a mass market. Our buyers are executive leadership and boards of banks and credit unions, a finite, largely nameable list of executives who do not make vendor decisions on a hunch. Growth in this market comes from trust, proof, and peer validation, not from funnel volume.  

The Senior Manager, Field & Influence Marketing owns the points of influence that actually move this buyer: analyst and consultant relations, PR and industry press, account-based marketing to our named target list, customer and peer advocacy, and product marketing narrative. Paid media and digital channels support this work as amplifiers, not as the primary engine. This is an adaptive marketing role by design; Nymbus's marketing team is nimble, our strategy shifts as we learn, and this person needs to move fluidly across channels rather than defend a single lane. Reporting to the Chief Strategy & Marketing Officer, you'll also manage our Events Manager, since peer conferences and roundtables are one of the highest-trust channels we have.

 

OBJECTIVES OF THE ROLE

• Build and run a regular analyst and consultant briefing cadence with the firm's bank and credit union leadership and key decision-makers consult with before a vendor decision.
• Own external communications and industry press relationships, positioning Nymbus credibly in the trade outlets our buyers read.
• Build a named-account marketing motion tied directly to Sales' actual target list, not a persona-based segment.
• Stand up customer and peer advocacy programs that let prospective CEOs hear directly from CEOs already using Nymbus.
• Translate platform capability into a board-ready, risk-mitigated narrative in partnership with Product.
• Build and maintain a marketing technology stack suited to a named-account, relationship-driven model.
• Lead and develop the Events Manager, and ensure marketing operations and budget support the above priorities.

 

ESSENTIAL JOB FUNCTIONS/RESPONSIBILITIES:

Analyst & Consultant Relations   

• Own relationships with the analysts and consultants bank and credit union boards actually consult before a vendor decision (Datos Insights, Cornerstone Advisors, Aite-Novarica, Celent, Gartner, and similar).
• Build and run a regular briefing cadence; prepare executive briefing materials with the CSMO and CEO.
• Lead industry rankings, evaluations, and award submissions as a standing quarterly priority, not an ad hoc task.
• Track and report on how analyst sentiment and coverage evolve as a leading indicator for the business.

 

PR, Communications & Industry Press

• Own external communications strategy, with a focus on the trade press our buyers actually read (American Banker, Banking Dive, CU Times, and similar).
• Draft press releases, executive communications, and customer announcements.
• Build direct relationships with the reporters and editors who cover bank/CU technology, not just distribute releases.
• Support crisis communications when necessary.

 

Account-Based & Named-Account Marketing

• Build and run marketing programs against Nymbus's named target list.
• Partner with Sales to identify what a specific target account's CEO or board needs to see or hear to move forward, and orchestrate it: a customer reference, an analyst mention, a peer introduction, a piece of content.
• Maintain working knowledge of a meaningful share of target accounts by name and context.
• Develop sales enablement materials and training, including account-specific collateral and ta