Senior Marketing Lead

Company Description

Work with Us. Change the World.

At AECOM, we're delivering a better world. Whether improving your commute, keeping the lights on, providing access to clean water, or transforming skylines, our work helps people and communities thrive. We are the world's trusted infrastructure consulting firm, partnering with clients to solve the world’s most complex challenges and build legacies for future generations.

There has never been a better time to be at AECOM. With accelerating infrastructure investment worldwide, our services are in great demand. We invite you to bring your bold ideas and big dreams and become part of a global team of over 50,000 planners, designers, engineers, scientists, digital innovators, program and construction managers and other professionals delivering projects that create a positive and tangible impact around the world.

We're one global team driven by our common purpose to deliver a better world. Join us.

Job Description

AECOM is seeking a highly talented Senior Marketing Lead to join our East Region Marketing team. The Senior Marketing Lead will be a key member of our team responsible for developing winning strategies, pre-positioning activities, and leading preparation of winning proposals for various infrastructure projects for our Transportation business.

This position will offer flexibility for hybrid work schedules with an expectation to go into an AECOM office periodically. This role can based in, but not limited to, Arlington, VA; Baltimore, MD; Boston, MA; New York City; Raleigh, NC; Atlanta, GA; Orlando, FL. 

The Senior Marketing Lead must exhibit a high level of integrity and professionalism, and display excellent leadership, time-management, and strong communication skills (both oral and written.) Must be able to work effectively in rapidly changing environments with multiple deadlines.

Major Responsibilities:

• Responsible for interfacing with operations to win work and to manage the information infrastructure that enables the business to do so efficiently.
• Leads the marketing functions, including strategy development and execution, from pre-RFP positioning through to interview stage.
• Provides leadership and direction for large and strategic proposals, including compliance matrices, content planning, outlines/templates, proposal review and production schedules, and production.
• Participates in go/no-go and greenlight analyses in compliance with delegation of authority guidelines, capture planning and positioning activities.
• Facilitates pink and red team, quality reviews, and applies lessons learned to add value to proposals. Manages the implementation of proposal and presentation revisions based on direction from review teams.
• Write qualification-based sections of proposals including resumes, project descriptions, and other general information materials. Provides grammatical and technical editing to ensure quality.
• Provides conceptual leadership for document design, while ensuring RFP instructions and internal brand guidelines pertaining to format, fonts, etc. are being followed.
• Supports debriefs and gathering of client feedback on proposals to ensure and demonstrate continuous improvement.
• Supports content development related clients/markets, as requested by communications, client account managers (CAMs) and other BLs, as necessary.
• Maintains marketing data and generates relevant reports.
• Interface with BD and technical staff at all levels of the organization to win work. Lead in the development of capture planning, win themes, and differentiators.
• Performs advanced assignments requiring independent decisions and resolves problems using an exceptional degree of ingenuity.

Qualifications

Minimum Requirements:

• BA/BS, preferably in Journalism, English, Communications, Marketing or a related field + a minimum of eight (8) years of experience in the A/E industry collaborating within a regional marketing team to lead and/or support proposal activity with key client and strategic pursuits in support of winning work or a demonstrated equivalency of experience and/or education.
• A strong working knowledge of word processing programs (e.g., Microsoft Word), spreadsheet management (Excel), presentation software (e.g., PowerPoint), and desktop publishing software and graphics programs (e.g., Adobe Creative Suite, Adobe Acrobat).

Preferred Qualifications:

• Twelve (12) years of experience collaborating within a regional marketing team to lead and/or support proposal activity with key client and strategic pursuits in support of winning work.
• APMP/SMPS certification is a plus.
• Experience with alternative delivery (design-build and public-pri