Sales Development Representative

Job Description

The Sales Development Representative facilitates leads by reaching out to CPB brands unaware or unfamiliar with AD Retail Media offerings and show casing the benefits of how we can build CPG (Consumer Packaging Goods) unit sales and growth across the Great Local Brands.

As the first line of communication with potential prospect, the ideal SDR has a strong understanding of a customer first sales process and excels at researching leads, building new relationships, and setting our sales team (trusted advisors) up for success. The SDR should be a person who enjoys building business relationships from the ground up. This person has effective communication skills and an ability to highlight and position our capabilities in a compelling way that meets the needs of the CPGs (Consumer Packaging Goods). This role turns new business into long term partnerships by boosting top-line revenue growth, customer acquisition levels, and profitability.

Job Duties

• Represent the leading CPGs sold within our Great Local Brands using comprehensive knowledge as well as consumer research to explain how our solutions meet customer needs
• Generate leads and build relationships by nurturing warm prospects and finding potential new sales opportunities
• Manage and maintain a pipeline of interested prospects and engage sales executives in next steps
• Identify best practices for refining the company’s lead-generation playbook
• Utilize Outreach, Salesforce, cold calls, and email to generate new sales opportunities
• Identify the needs of prospects, and suggest appropriate products or services
• Build long-term, trusting relationships with prospects to qualify leads as sales opportunities
• Proactively seek new business opportunities in the market
• Set up meetings or calls between (prospective) customers and sales executives
• Report to head of sales with weekly, monthly, and quarterly results

Knowledge

• Proficiency in CRM (Customer Relationship Management) software (HubSpot, Salesforce, etc.)
• Sales, marketing, or customer service background.
• Knowledge of prospecting and sales techniques.
• Proven success working in a fast-paced environment

Skills/Qualifications/Abilities

• Two or more years of experience in sales, with a record of accomplishment of exceeding lead targets
• Effective communication skills via phone and email
• Proven, creative problem-solving approach and strong analytical skills
• Powerful desire and ability to move up within a sales organization
• Dynamic and engaging communicator

Education

• Bachelor’s degree (or equivalent) or at least five years of relevant work experience

Experience

• Experience as a sales development representative, with a record of accomplishment of achieving sales quotas
• Proficiency with Salesforce or other CRM software / Proficiency with Outreach
• Excellent interpersonal communication skills 
• Solution oriented mindset / Analytical thinker 
• Ability to work under pressure and adapt quickly to adverse situations 
• Working knowledge of retail, ecommerce, and digital industry 

Additional Information

About CitrusAd

CitrusAd is a leading retail media company and part of Epsilon, a global advertising and marketing technology company. The CitrusAd platform sits at the center of Epsilon’s comprehensive, scalable retail media network offering. By harnessing the power of first-party data and industry-leading identity resolution, the unified, self-serve platform delivers shopper-relevant advertising experiences on commerce websites and across the open web resulting in higher conversions. Leading retailers across the globe rely on CitrusAd to help grow retail media as a core function for incremental media revenue and sales volume that delivers great ROI for brands. For more information, visit citrusad.com.

When you’re one of us, you get to run with the best. For decades, we’ve been helping marketers from the world’s top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilon’s best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Positioned at the core of Publicis Groupe, Epsilon is a global company with more than