Sr. Manager Integrated Marketing - Remote anywhere in the U.S.
TE ConnectivityAbout the role
At TE, you will unleash your potential working with people from diverse backgrounds and industries to create a safer, sustainable and more connected world.
Job Overview
TE Connectivity Ltd. is a $15.8 billion global technology and manufacturing leader creating a safer, sustainable, productive, and connected future. For more than 75 years, our connectivity and sensor solutions, proven in the harshest environments, have enabled advancements in transportation, industrial applications, medical technology, energy, data communications, and the home. With 89,000 employees, including more than 8,000 engineers, working alongside customers in approximately 140 countries, TE ensures that EVERY CONNECTION COUNTS. Learn more at www.te.com and on LinkedIn, Facebook, WeChat and Twitter.
We seek a results-driven and strategic Integrated Marketing Leader to drive the development and execution of cross-functional marketing initiatives that drive brand awareness, product visibility, and commercial growth. This role will oversee the alignment of messaging, content, campaigns, and channels to ensure a consistent and impactful experience across the customer journey.
The ideal candidate has strong experience in B2B marketing, is a natural collaborator, and excels at turning strategy into action across product, channel, and sales teams.
Please note: This position may involve working with technical data, technology, software/source code, hardware, or other items (collectively “items) subject to U.S. and non-U.S. export control laws and regulations. Under these regulations, it may be necessary for TE to verify a candidate’s national origin and/or citizenship status to determine whether a U.S. or other government export license is required prior to releasing its technologies to the candidate. If TE determines that TE will require a license or will be prohibited by applicable laws from providing the candidate with items necessary for the performance of this position, then TE expressly reserves the right to either a) make an offer of employment contingent upon TE receiving required export licenses from the appropriate government agency, b) consider the candidate for a different position that is not subject to such restrictions, on whatever terms and conditions TE shall establish in its sole discretion, or c) decline to move forward with the candidate’s application.
Responsibilities
Strategic Marketing Leadership
- Develop and implement a comprehensive integrated marketing strategy aligned with business unit goals, product roadmaps, channel strategy, and commercial priorities.
- Lead strategic planning and execution for multi-channel campaigns across brand, product, channel, and demand generation.
- Translate market insights and customer needs into unified campaign messaging and engagement strategies
Campaign Development & Execution
- Oversee the planning and execution of integrated campaigns across digital, print, social, channel partner, and sales enablement channels.
- Ensure campaigns are aligned with key growth areas, including priority products, customer segments, and distribution channels.
- Collaborate with product marketing, channel, digital, communications, and regional teams to execute end-to-end programs
Channel Marketing Leadershi
- Tailor campaign materials and assets for use by partners and support local execution of global initiatives.
- Partner with sales and channel management to align marketing with channel strategies, promotions, and sales enablement needs.
- Track partner engagement and contribution to pipeline, ensuring measurable impact of channel marketing efforts
- Develop and manage co-marketing programs with distributors and channel partners to increase market reach and joint value delivery
Cross-Functional Collaboration
- Act as a key liaison between marketing, sales, channel, product management, and regional teams to ensure message consistency and marketing alignment.
- Drive visibility, engagement, and measurable outcomes by tightly integrating marketing with commercial and customer experience strategies.
- Partner with digital and automation teams to deliver targeted, personalized campaigns at scale.
- Foster a culture of collaboration, accountability, and continuous improvement
What your background should look like:
- Bachelor’s degree in Marketing, Communications, Business, or related field (MBA preferred).
- 8+ years of experience in B2B or channel marketing, with proven success in integrated c
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