Brand Marketing Senior Manager

<h3>Company Description</h3><p><strong>About Orient Express</strong></p><p>Orient Express embodies the refined and nomadic spirit of travel. Its exceptional assets portfolio includes experiences such as <em>The Orient Express</em> — its iconic carriages reinvented as a modern-day tribute to French luxury, with ARSENALE Group owner — <em>La Dolce Vita</em>, a train celebrating the elegance of Italian <em>art de vivre</em>, and a collection of luxury hotels opened in Rome – La Minerva – and soon in Venice – Palazzo Dona Giovannelli, and with SILENSEAS - the O.E Corinthian, the world’s largest sailing ship.</p><p>While redefining the future of luxury hospitality, Orient Express places particular emphasis on the employee experience, development, and engagement.</p><p>As a symbol of ultra-luxury hospitality, the brand is currently undergoing an ambitious phase of rebirth and expansion accelerated since 2024 as a Joint Venture between ACCOR and LVMH.</p><p>Now, as Orient Express grows under the steam of its 140-year own glorious reputation and brand, it stands unique and identifiable from the other luxury brands under the ACCOR brands, aiming to become a pioneer of contemporary luxury hospitality, creating immersive experiences that combine exceptional design, impeccable service, culinary excellence, wellness offerings, cutting-edge technology, sustainability, and authentic local experiences, while also actively engaging in local community initiatives and support social causes, making a positive contribution to the destinations its properties operate in. What remains distinctly Orient Express is its spirit of adventure, sublime service and enchanting storytelling. Refreshing and reinvigorating, Orient Express is loved by those with an adventurous spirit and a taste for the very best, linking travel and destinations as part of the same journey.</p><h3>Job Description</h3><p>As an integral member of the Brand and Communication department, the Senior Manager of Brand Marketing will report to the VP of Brand &amp; Communication and will be instrumental in shaping the brand marketing strategy for Orient Express. This role will ensure alignment with the brand’s core values and embody the unique allure of the ultraluxury hospitality experience. The Senior Manager will develop innovative marketing initiatives aimed at enhancing brand visibility, reputation, and engagement within the ultra-luxury market. The associate will work collaboratively with the VP Business Marketing team to ensure that brand awareness efforts effectively support revenue generation and foster a premium guest experience aligned with the Orient Express identity.</p><p><strong>Main responsibilities are the following:</strong></p><p><strong>Strategic Development </strong></p><ul><li>Develop and implement a comprehensive brand marketing strategy that aligns with Orient Express’ brand vision while enhancing the luxury guest experience.</li><li>Identify market trends and consumer insights to inform strategic decision-making and capitalize on growth opportunities</li></ul><p><strong>Brand Identity</strong></p><ul><li>Ensure consistency in brand messaging across all marketing channels and assets, managing the brand identity in a manner that resonates with high-end clientele.</li><li>Oversee the creation of engaging content and creative campaigns that elevate the brand’s luxury positioning</li></ul><p><strong>Brand Market Research and Insights</strong></p><ul><li>Conduct thorough market research to understand competitive landscapes and identify areas for innovation or improvement in service offerings.</li><li>Analyze customer feedback and behaviors to continuously refine marketing strategies and enhance guest experiences.</li></ul><p><strong>Brand Social Media and Innovation</strong></p><ul><li>Drive the brand’s Social Media strategy, encompassing base increase and engagement to enhance the brand’s presence and reach.</li><li>Utilize technology and data analytics to measure Social Media effectiveness.</li></ul><p><strong>Budget Management</strong></p><ul><li>Assist in developing and managing the marketing budget, ensuring effective allocation of resources for maximum impact and return on investment.</li></ul><p><strong>Leadership and Management</strong></p><ul><li>Lead and inspire a high-performing marketing team, fostering a culture of creativity, collaboration, and excellence.</li><li>Coordinate cross-functional collaboration with departments such as sales, operations, and customer experience to ensure cohesive messaging and branding.</li></ul><p><strong>Stakeholder Engagement</strong> </p><ul><li>Collaborate closely with the Brand &amp; Communication department to align on global marketing initiatives and corporate strategies, ensuring that brand efforts support broader business objectives.</li></ul><h3>Qualifications</h3><ul><li>Master’s degree in Marketing, Business, Hospitality Management, or a related field.</li><li>Minimum of 7 years of progressive