Director, DE DTC Marketing Finance

Job Posting Title:

Director, DE DTC Marketing Finance

Req ID:

10122266

Job Description:

The position requires to be at the office 4 days a week, and can be based in either our office in NYC or Los Angeles.

The Walt Disney Company's Disney Entertainment (DE) group includes the company’s full portfolio of entertainment media and content business globally, including streaming (Disney+, Hulu, ESPN+, Star+, and Disney+ Hotstar). Within DE, DTC Finance is responsible for comprehensive financial management of the Disney Streaming P&L. Within DTC Finance, DE DTC Marketing Finance is responsible for comprehensive financial management of the global Disney Streaming Marketing budget.

Job Summary:

Lead the DE DTC Marketing Finance – Strategic Finance team.  DTC Marketing Finance (Strategic Finance) is the connective tissue between Business, Finance, Marketing, Content, and Technology key stakeholders.  This team has two primary objectives: Marketing Measurement:  Several Key Performance Indicators (KPIs) are regularly measured to monitor the efficiency / effectiveness of Marketing investment “Connecting the Dots”:  Critical inputs from Business, Content, and Technology planning efforts directly influence and inform Marketing planning and must be integrated in budgeting efforts

General responsibilities for Director, DTC Marketing Finance (Strategic Finance) include, but are not limited to:

• Engage with clients and stakeholders to provide business consultation and financial guidance that shapes client thinking and supports decision making processes.  Clients and stakeholders range from Director up to Presidents / GMs. 

• Demonstrate a strong understanding of the key businesses supported in order to drive FP&A consultative work

• Create and present insightful financial analysis for client stakeholders and senior Finance management

• Oversee the development of commentary / cause of change explanations for management reports and client-specific reports

• Work with functional leaders and other partners to identify opportunities to improve effectiveness and efficiency across financial planning processes, tools, and reporting

• Lead, develop, and motivate a team of Finance professionals

Responsibilities and Duties of the Role:

Overall Strategic Finance

• Conduct ad hoc analysis to inform Annual Operating Plan

• Produce master Long Range Plan financial model to facilitate scenario analysis

• On a recurring basis, produce:

  • Forecast Executive Updates (i.e., Summarize overall Marketing narrative / key themes for each forecast submission)

  • DTC Marketing Fact Pack (i.e., Marketing investment levels, trends, and KPIs for all segments and regions)

  • Marketing KPIs Workbook (i.e., Track performance across country-level KPIs related to spend, signups, LTV, and ROI)

• Conduct comprehensive after-action-reviews of Disney Streaming promotional offers (e.g., evaluate Brand Marketing investment behind campaigns, stacking of key title releases during and surrounding promotional windows, performance marketing investment tied specifically to promotional creative, promotional value creation relative to business-as-usual value creation)

• Partner with Marketing Analytics to advise in development and onboarding of MMM (media mix modeling) attribution models, as well as provide inputs on historical marketing media spend

Ad-hoc Marketing Analysis

• Monitor weekly media spend tracker of titles with highest spend and forecast spend up to four weeks in advance

• Assess incremental budget requests for specific titles, including spend per first stream and tiering analysis

• Maintain centralized information on brand campaign timing and budgets across DTC platforms and products

• Evaluate incremental Performance Marketing budget requests

• Analyze device and fixed placements budgets for savings opportunities and value delivery

Oversee DET Marketing Finance

• Financial Planning & Analysis

  • Manage global marketing budgets across several levels of granularity

  • Center of Excellence (COE) finance support centralized and regularly communicated out

• Annual and Long-Range Planning

  • Lead Long Range Planning process:  Facilitate bottoms-up planning in collaboration with Marketing stakeholders

  • Develop annual operating plans