Digital Marketing Analyst

Morgan, Lewis & Bockius LLP, one of the world’s leading global law firms with offices in strategic hubs of commerce, law, and government across North America, Asia, Europe, and the Middle East, is seeking to hire a Digital Marketing Analyst.  Reporting to Senior Digital Marketing Manager, the Digital Marketing Analyst is responsible for collecting data, analyzing significance, and sharing learnings with our marketing and communications team. Successful candidates will have a strong understanding of digital media and must be able to interpret results for purposes of understanding and optimizing campaigns and informing business decisions across the firm.

The position will analyze data across our digital channels to find actionable insights that will enhance user experience, gain visibility for the firm, and inform content strategy.

The analyst will collaborate with the team to refine the digital analytics tools and setup for all of our channels and support the development of reporting tools and dashboards. The ideal candidate is highly collaborative and brings a passion for learning, testing and data-informed decision making. Candidates must be self-motivated and detail-oriented, have outstanding organizational skills, and a strong commitment to client service. This position requires a very high energy level and flexibility with occasional overtime hours and business travel.

Morgan Lewis recognizes the benefits of supporting flexible working arrangements. This position will reside in either one of our Boston or New York offices with a hybrid schedule.

Key functions and responsibilities include:

• Data Collection and Visualization: Collect, evaluate, and visualize marketing data from diverse sources and complex integrations.

• Data-First Storytelling: Develop client-facing summaries on a scheduled and ad hoc basis using marketing analytics metrics.

• Testing: Collaborate with the team to design experiments and test hypotheses to evaluate effectiveness.

• Media and Channel Collaboration: Collaborate with media and channel partners to optimize our marketing performance for conversions (multi-touch campaign channel attribution optimizations). Identify areas to improve traffic and conversions from marketing data, including A/B testing experiments and other tactics.

• Advanced Digital Tagging and Tracking Management: Work closely with development teams to implement custom tagging and triggers. Understand data collection through the GA4 data analyzer and maintain performance dashboards.

• Project Management and Collaboration: Manage multiple projects, ensuring tight deadlines are met while coordinating with team members and outside vendors as required.

Experience and Qualifications:

• Must possess a Bachelor's Degree in Data Science, Marketing, Information Systems, Math, Business, or related quantitative discipline

• At least three years of relevant digital marketing, web analytics, and research experience.

• Advanced understanding of Google Analytics, Google Tag Manager, business intelligence and reporting tools. Google Analytics Certification required

• Knowledge of current standards in digital and interactive marketing reporting, including trends and best practices

• Ability to analyze and synthesize data elements; ability to problem-solve and think strategically

• Ability to explain technical complexities to non-technical colleagues and communicate results in a concise manner

• Ability to prioritize and manage multiple deadlines and concurrent projects along with excellent time management

• Ability to thrive in a fast-paced environment working successfully with all levels of seniority

Successful candidates must have a basic technical proficiency in the following:

• PC Platform

• Document Management software including Microsoft Office (Word, PowerPoint, Excel), iManage, and Adobe Acrobat

• Project Management tools such as Jira and Confluence

• Web analytics Software including Google Analytics. Experience with Sitecore, and Sprout a plus

• Social media analytics including X, Facebook, LinkedIn, YouTube, SnapChat, Instagram, and WeChat

• Business Intelligence tools such as MS Power BI, Qlik, and Tableau

• Communications tools including Outlook, Teams, Citrix,  Chrome, Edge, Firefox, Safari, Opera, and WebEx

Benefits / Why Join Us

Morgan Lewis offers attractive benefits and competitive salaries. Our compensation structure rewards exceptional performance and recognizes the talent and experience that our people gain with each year of