Sr Marketing Manager, Oncology

Position Overview
Natera is seeking an experienced Sr. Marketing Manager, HCP Marketing Oncology to develop and execute marketing strategies that drive awareness and integration of the Signatera MRD test into standard-of-care testing for solid tumor patients. Reporting to the Sr. Director of Oncology Commercial Marketing, this role is crucial in achieving the growth objectives for Natera’s oncology portfolio. The Sr. Marketing Manager will play a key role in ensuring that MRD testing is widely adopted for key indications, working closely with cross-functional teams to create marketing plans, manage sales collateral, and execute educational programs.

Key Responsibilities

• Strategic Marketing Plans: Develop and implement marketing strategies that reinforce the utility of the Signatera MRD test across multiple solid tumor indications, with a focus on recently Medicare-reimbursed and emerging coverage areas.
• Portfolio Expansion: Drive awareness and adoption of Natera’s full oncology portfolio, including comprehensive genomic profiling (CGP), hereditary cancer testing, and new MRD platforms.
• Sales Performance & Metrics: Monitor and analyze product sales performance, providing insights to key stakeholders and identifying opportunities to optimize marketing strategies.
• Collaterals & Digital Marketing: Manage the creation of high-quality marketing and sales materials, ensuring that field teams and digital channels are equipped with impactful content to engage healthcare providers (HCPs).
• Speaker’s Bureau Management: Oversee the speaker’s bureau, ensuring content reflects the latest clinical data and aligns with Natera’s strategic messaging.
• Educational Programs: Identify and manage third-party educational opportunities and marketing programs to increase engagement and influence within the oncology healthcare space.

What You’ll Need

• Bachelor’s degree in life sciences; an advanced degree (MBA or PhD) is preferred.
• 5-7 years of experience in product marketing, field sales, or market analytics within the medical diagnostics, pharmaceutical, biotech, or related industries.
• Experience in oncology and/or genomics is strongly preferred.
• Familiarity with FDA-approved treatments for colorectal cancer is a plus, but not required.
• Willingness to travel (~30%) for advisory boards, congresses, sales/marketing meetings, and customer visits.

Knowledge, Skills, and Abilities

• Strategic Agility: Ability to develop and execute marketing strategies that support long-term business goals and reflect an enterprise-wide mindset.
• Collaboration & Leadership: Proven ability to partner with cross-functional teams and external stakeholders to achieve strategic objectives.
• Customer-Centric Focus: Strong orientation towards understanding and addressing the needs of healthcare providers and patients.
• Simplifying Complexity: Ability to distill complex concepts, such as biomarkers and multiple tumor indications, into clear, engaging messages for diverse audiences.
• Project Management: Excellent organizational skills with the ability to juggle multiple projects and deadlines.
• Executive Presence: Demonstrated leadership and communication skills, with the ability to present effectively to senior leaders and external thought leaders.

The pay range is listed and actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years & depth of experience, certifications and specific office location. This may differ in other locations due to cost of labor considerations.San Carlos, CA $145,000—$180,000 USDThe pay range is listed and actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years & depth of experience, certifications and specific office location. This may differ in other locations due to cost of labor considerations.Remote USA$133,600—$167,000 USD

OUR OPPORTUNITY

Natera™ is a global leader in cell-free DNA (cfDNA) testing, dedicated to oncology, women’s health, and organ health. Our aim is to make personalized genetic testing and diagnostics part of the standard of care to protect health and enable earlier and more targeted interventions that lead to longer, healthier lives.

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