Associate Manager, Retail Marketing (UP&E)

Company Description

Company Description:

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

Universal Products & Experiences Overview:

Universal Products & Experiences (UP&E) globally drives the expansion and elevation of NBCUniversal’s iconic collection of brands, intellectual properties, characters, and stories based on the company’s extensive portfolio of properties created by Universal Pictures, Illumination, DreamWorks Animation and NBCUniversal Television and Streaming. The division executes this through innovative physical and digital products, engaging retail and product experiences across our expansive global theme park destinations (for both owned and 3rd party IP), location-based venues, e-commerce product platforms, and retailers around the world. Along with global brand strategy and creative, UP&E’s three lines of business include Consumer Products, Games and Digital Platforms, as well as Theme Parks Products & Retail. UP&E is a division of Universal Destinations & Experiences, part of NBCUniversal, a subsidiary of Comcast Corporation. https://www.universalproductsexperiences.com/

Job Description

Job Description:

Universal Products and Experiences is seeking a dynamic, results-driven Associate Manager of Retail Marketing to join our team. The ideal candidate will have a passion for retail marketing, a deep understanding of consumer behavior, and the ability to execute strategic marketing initiatives that drive brand awareness, sales, and customer engagement in a retail environment.

As an Associate Manager of Retail Marketing, you will collaborate with cross-functional teams, external retail partners, and key stakeholders to implement effective marketing campaigns and promotional strategies across diverse retail channels. You will play a key role in supporting the planning, execution, and analysis of retail marketing efforts that drive both short-term and long-term growth for Universal Products and Experiences.

This position is eligible for company-sponsored benefits, including medical, dental, and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary range: $75,000 - $90,000

Key Responsibilities:

• Campaign Development & Execution
  • Assist in the creation, execution, and optimization of Walmart and Amazon Retail Marketing campaigns aimed at promoting UP&E Consumer Products in retail environments.
  • Collaborate with the Franchise Strategy teams and Retail Marketing Director to ensure campaigns align with the broader brand strategy and retail objectives.
  • Develop and maintain campaign timelines, budgets, and deliverables to ensure timely and cost-effective execution.
  • Create and manage Amazon Advertising and Walmart Connect retail media campaigns achieving optimal return on ad spend 
• Relationships & Partnerships:
  • Support the development of strong, collaborative relationships with Amazon and Walmart as well as licensee and agency partners.
  • Assist in the development of retailer marketing concepts to be pitched to retailers.
  • Help execute co-branded promotional efforts, in-store events,