Product Marketing Director

Summary:

LighthouseAI is an early-stage, venture-backed company that provides the only end-to-end state licensing software for companies in the pharmaceutical supply chain. The LighthouseAI software is like a TurboTax for pharmaceutical state licensing. Specifically, the LighthouseAI state licensing software automatically identifies the unique state licensing requirements for each facility for each company – including initial, renewal, and reportable change requirements. Then, the software continuously identifies new licensing requirements, tracks the progress of each task for each requirement, and archives tasks, notes, and required attachments for all applications. And that’s why the LighthouseAI software helps state licensing professionals immediately reduce their risk of non-compliance with state licensing requirements by 99.9%.

LighthouseAI seeks an accomplished product marketing professional that will help the LighthouseAI marketing and sales teams convert better, increasing win rates across the sales team and increasing conversion rates across targeted marketing channels.

The Product Marketing Director will function as the company’s expert on why specific market segments should buy LighthouseAI products and services. The Product Marketing Director at LighthouseAI is a strategic, cross-functional role that enables the success of product management, marketing, and sales. As our company grows, the Product Marketing Director will be responsible to manage a team of world-class product marketing managers. Key responsibilities include but are not limited to positioning, market research, value calculator(s), messaging, pricing, customer journey assets, competitive intelligence, sales and marketing enablement, marketing channels, marketing campaigns, marketing content, and win/loss analysis.

This is a full-time remote position.
Open to US applicants only.
Working Hours: Monday-Friday 8am-4:30pm ET

Essential Duties and Responsibilities:

• Product marketing roadmap - manage a roadmap of product marketing initiatives. Continuously prioritize initiatives based on revenue impact, feedback from company leadership, and LighthouseAI’s strategic initiatives.
• Target market segments - continuously evaluate potential target market segments including segment size, expected market share, and expected revenue growth.
• Positioning - manage the positioning of LighthouseAI products and services, including the target market, job-to-be done (JTBD), market category, product description, points of parity, and points of differentiation
• Market research - periodically conduct depth interviews and surveys with buyers and users in each target market segment
• Problem propositions – identify and define all the problems LighthouseAI can solve for the company’s target market, including the customer cost of each problem
• Value calculator - manage the LighthouseAI value calculator by continuously quantifying the size of customer problems, how much LighthouseAI capabilities solve those problems, and the required customer inputs to calculate the economic value of Lighthouse capabilities
• Messaging - create and manage a quantified value proposition and value pillars, elevator pitch, and sales pitch for LighthouseAI products and services
• Pricing - manage the pricing models and price points for LighthouseAI software and services
• Customer journey assets - create and manage marketing and sales assets that map to the customer journey for LighthouseAI products and services
• • Marketing assets - blog posts, definitive guides, webinars, etc.
  • Sales assets - brochures, product comparison guides, sample RFPs, implementation plans, security questionnaires, etc.
• Competitive intelligence - collect and analyze competitor insights that help LighthouseAI gain more market share
• Win/loss analysis - conduct a buyer interview for all sales opportunities that progressed to the demonstration stage in the sales process. Continuously rank the reasons buyers decided to pur