Vice President, Brand Marketing, Entertainment & Sports

Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

Job Description

The Vice President, Brand Marketing will serve as a strategic leader responsible for developing and executing comprehensive brand marketing strategies across Versant's entertainment networks (USA, E!, SYFY, Oxygen) and sports properties. This role will drive brand positioning, consumer engagement, and revenue growth while providing critical marketing leadership support to both Distribution Sales and Ad Sales Marketing functions. The Vice President will also lead sports key partnerships marketing initiatives across our Golf vertical, WWE partnership, Premier League partnership, A10 college basketball partnership, NASCAR, and emerging partnership opportunities.

Responsibilities include, but are not limited to:

• Develop and implement integrated brand marketing strategies that drive awareness, engagement, and viewership across all platforms (linear, streaming, digital).
• Lead comprehensive marketing campaigns for network programming, original content launches, and sports properties.
• Oversee brand positioning and messaging consistency across all consumer touchpoints.
• Drive consumer insights and research initiatives to inform strategic decision-making.
• Manage multi-platform marketing campaigns that maximize ROI and brand impact.
• Partner with Distribution Sales team to develop compelling marketing materials that support affiliate negotiations and renewals.
• Create customized marketing packages and value propositions for distribution partners.
• Lead co-marketing initiatives with cable, satellite, and streaming distribution partners.
• Collaborate with Ad Sales team to create marketing materials and campaigns that drive advertising revenue across linear, VOD, and digital platforms.
• Develop advertiser-focused presentations, case studies, and audience engagement data for advertiser meetings.
• Lead branded content and sponsorship marketing initiatives.
• Lead marketing strategy and execution for key sports partnerships including: Golf vertical programming and partnerships, WWE partnership marketing initiatives, Premier League partnership activation, A10 college basketball partnership marketing, NASCAR partnership marketing, Emerging sports partnership opportunities as they develop.
• Develop integrated marketing campaigns that maximize partnership value and audience engagement.
• Create cross-promotional strategies that leverage sports partnerships across entertainment properties.
• Manage sports partnership marketing budgets and performance metrics.
• Lead and develop a team of marketing professionals, including the Director of Brand Marketing and supporting staff.
• Foster a collaborative, high-performance team culture focused on innovation and results.
• Provide strategic guidance and mentorship to direct reports.
• Manage departmental budgets and resource allocation.
• Build and maintain relationships with external agencies and vendors.
• Lead the creation, strategic direction, and execution of the Versant Marketing Council across all Versant platforms.
• Establish metric-driven frameworks and relationship-building strategies t