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Community Liaison and Business Development for Senior Care Business
Home Care EvolutionYorba Linda, United Statesfull_timeVerifiedPosted 6 Jan 2026
💰 $95,000/yr($70,000/yr – $95,000/yr)
About the role
Benefits:
Role:
The Community Liaison is responsible for generating revenue through field sales and marketing efforts. In order to meet these objectives, the Community Liaison will identify and prioritize accounts and develop/foster productive relationships with industry referral sources and other care providers.
Knowledge, Skills, and Abilities Required:
Company Overview
In 1980, Homewatch CareGivers established its mission to preserve dignity, protect independence, and provide peace of mind to our clients and their loved ones by providing exceptional home care. By delivering high-quality caregiver services, Homewatch CareGivers helps improve the quality of life for those in our communities as well as provide meaningful employment opportunities. We offer employees a strong family-oriented culture and professional, accredited training that addresses relevant health and wellness issues. Homewatch CareGivers welcomes individuals into our family who are eager to continually learn in order to best serve customers’ evol
- 401(k)
- Bonus based on performance
- Competitive salary
- Dental insurance
- Opportunity for advancement
- Paid time off
- Training & development
- Vision insurance
- Wellness resources
Role:
The Community Liaison is responsible for generating revenue through field sales and marketing efforts. In order to meet these objectives, the Community Liaison will identify and prioritize accounts and develop/foster productive relationships with industry referral sources and other care providers.
Knowledge, Skills, and Abilities Required:
- Associate or Bachelor’s degree. Equivalent experience may be considered.
- At least two (2) years of sales experience within the home care, home health, or hospice industry.
- Knowledge of the healthcare industry and the home care market is preferred.
- Ability to develop and maintain key relationships with doctors, facility managers, and other referral sources and partners.
- Ability to work independently and be accountable for results.
- Demonstrated ability to communicate effectively both verbally and in writing.
- Excellent public speaking and presentation skills.
- Clean, professional image, behavior, and demeanor are expected at all times.
- Strong organizational skills.
- Experience with Word, Excel, Outlook, PowerPoint, and other applications.
- Good driving record and reliable transportation for use on the job.
- Developing and executing a field sales plan to meet or exceed monthly, quarterly, and annual growth targets
- Demonstrating a thorough and complete knowledge of our company including:
- our vision, mission, and values;
- the services we provide; and
- how we differentiate ourselves from other home care agencies
- Identifying, evaluating, and prioritizing potential referral sources within our company's territory and surrounding area (Orange County and surrounding areas)
- Establishing and maintaining professional relationships with all referral sources, including but not limited to the following: hospitals, independent living facilities, assisted living facilities, sub-acute rehabilitation facilities, skilled nursing facilities, skilled home health care agencies, hospice providers, and physicians/nurse practitioners
- Establishing and maintaining brand awareness through referral source contacts, trade shows, conferences, and community education efforts
- Representing the agency and its services in a professional, competent, and responsive manner
- Respond to leads acquired from SEO/SEM and A Place for Mom/Caring.com
- Conduct a lunch and learn with potential clients and referral sources
- Set up in-home consultations and visits with potential clients to explain services and sign agreements
- Working effectively with our management team and staff
- Maintaining standards of high-quality customer service
- Preparing weekly reports of marketing/sales activity
- Attending weekly growth meeting
- Any other duties requested (client coordination, office admin, etc.) to maintain the operations of the business
Company Overview
In 1980, Homewatch CareGivers established its mission to preserve dignity, protect independence, and provide peace of mind to our clients and their loved ones by providing exceptional home care. By delivering high-quality caregiver services, Homewatch CareGivers helps improve the quality of life for those in our communities as well as provide meaningful employment opportunities. We offer employees a strong family-oriented culture and professional, accredited training that addresses relevant health and wellness issues. Homewatch CareGivers welcomes individuals into our family who are eager to continually learn in order to best serve customers’ evol
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