Brand Intelligence Manager

To lead and evolve Stellantis’ global brand tracking and analysis capabilities, ensuring a deep understanding of brand perception, positioning, and potential. This role will be instrumental in shaping strategic brand decisions by leveraging customer insights, qualitative research, and collaboration across departments.

 

Key Responsibilities: 

• Brand Tracking Management
  • Own and manage the global brand tracking survey and tool across markets
  • Ensure consistency, relevance, and strategic alignment of KPIs
  • Translate tracking results into actionable insights for brand and product teams.
• Qualitative Research Leadership
  • Design and oversee qualitative studies to explore current and potential brand territories.
  • Identify emotional and cultural drivers of brand perception.
  • Partner with external agencies and internal stakeholders to deliver high-impact research.
• Brand Architecture & Positioning
  • Structure and evolve the analytical framework for brand positioning.
  • Define and refine brand value models and perception maps.
  • Support brand teams in aligning product and communication strategies with brand identity
• Cross-Functional Collaboration
  • Work closely with the Clinic/Product research department to assess future product contribution to brand equity.
  • Collaborate with Product, Design, and Communication teams to ensure brand coherence.
• Strategic Insight Generation
  
  • Synthesize customer knowledge  into strategic recommendations
  • Develop a robust framework to evaluate Brand value/equity based on tangible and intangible attributes
  • Present findings to senior leadership and global brand teams
  • Contribute to long-term brand strategy development
• Key interactions
  
  • Brands Marketing &Product Directors
  • Brand CEO / Corporate functions/ CMO / Regional Brands leaders
  • External partners

Qualifications

Basic Qualifications: 

• Bachelor’s degree in Marketing, Business, Psychology, Sociology, or related field
• Minimum 10 years in brand research, tracking, strategic marketing roles or related fields
• Proven background in customer research and brand analysis (automotive experience not mandatory).
• International experience and cross-cultural sensitivity are essential
• Strong strategic thinking and analytical capabilities.
• Expertise in both quantitative and qualitative research methodologies.
• Excellent storytelling and presentation skills.
• Ability to influence and collaborate across global teams.
• Experience in the U.S.OEMs/ brands

 

Preferred Qualifications: 

• Product Planning experience
• Global project management
• Analytics/data/IA/Social Listening