Global Digital Campaigns Analyst, Visa Consulting & Analytics

Company Description

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Job Description

Overview

The Visa Consulting and Analytics (VCA) team, part of Visa’s larger Advisory Services function, works to create tangible, impactful financial results for Visa’s network clients, including both financial-services providers and merchants. Drawing on decades of expertise in strategy consulting, data analytics, brand management, marketing, operations and macroeconomics, VCA works collaboratively with other teams within Visa to solve clients’ real-life pain points.

VCA’s Global Strategy & Operations team supports the business unit globally through the development of optimized foundational processes, strategy, and operational performance for the consulting organization. This role will report to the Senior Manager, Marketing & Communications, under the Communications & Employee Experience pillar.

Responsibilities

Responsibilities for the Digital Campaigns Analyst include, but are not limited to, supporting the commercialization and socialization of VCA’s thought leadership program and assets in the following areas.

• Email marketing. Support the commercial expansion of VCA’s reputation and brand awareness via external email marketing.
• Support the optimization of external newsletters for user experience to help disseminate VCA thought leadership and grow global subscriber base
• Keep stakeholders informed of external editorial calendar
• Manage responses from clients
• Use email service providers like Oracle Eloqua, to support the distribution of client-facing communications
• Social-media marketing. Support the socialization of VCA’s thought leadership program and assets using various social marketing platforms.
• Ideate, generate, and optimize external messaging respective to the audience, the targeted clientele, and the social platform
• Design parameters for paid advertising campaigns, manage budget, and oversee campaign performance, adjusting as needed and noting best practices
• Extract data to measure and analyze campaign performance according to key performance indicators and present findings to leadership teams to refine strategy and track impact
• Collaborate with internal data and social-media teams to keep benchmarks updated, and inform stakeholders of lead-generation efforts
• Help maintain healthy growth rate of the VCA LinkedIn showcase company page to meet targets
• Search engine optimization (SEO) and Search engine marketing (SEM). Support SEO optimization opportunities for improving engagement on VCA webpages.
• Conduct keyword research to help drive webpage traffic and improve ranking in results page of search engines
• Identify opportunities for content growth, with a focus on appearing in relevant search queries, driving strong brand identity, and owning content narrative
• Conduct competitive analysis, as well as identifying gaps in VCA’s content or areas of improvement on family of Advisory Services webpages
• Support the transition to more user-optimized formatting
• Metrics and measurement. Support with measurement, monitoring and reporting to build our measurement capabilities.
• Pull and analyze data from various channels including Google Analytics (G4), the performance of all VCA digital marketing channels
• Evaluate the success of digital marketing channels and campaigns, create quarterly metrics presentations in PowerPoint, and provide concise, actionable insights to integrate into and improve VCA’s social media strategy
• Internal communications and digital governance. Support VCA’s internal communications operations and maintain good list hygiene for various distribution channels.
• Liaise and connect with the regional communications teams, informing and supporting them on relevant developments
• Support proliferation of regular internal newsletters, connect with regional leads for updates each month to ensure global representation
• Inform and support a culture of celebrating by posting regularly to VCA’s Viva Engage employee community
• Operate with a global mindset and