Regional Sales Manager, NorCal & PNW

About UNREAL

We are UNREAL - a mission-based chocolate snack company that is changing the world by proving the foods we love most don’t have to be so bad for us. UNREAL is altering the snacking landscape by reinventing America’s favorite confections we all loved ... until we realized what we were eating. We’ve removed all the artificial stuff; dyes, corn syrup, soy, preservatives, chemicals, GMO’s, and excess sugar to create chocolate snacks people can actually feel good about eating. And...the taste is UNREAL!

UNREAL products are available in over 25k locations nationwide, including Whole Foods, Costco, Walmart, Kroger, Publix, Target, and online at Thrive Market, Amazon and of course, unrealsnacks.com. And we are just getting started. Our aim is to be the global leader in better-for-you indulgent snacking. And it takes an UNREAL team to make that happen!

Job Summary

UNREAL is on the hunt for a passionate, high-energy, and self-motivated team player who is looking to impact the Northern California & Pacific Northwest region! The Regional Sales Manager, NorCal & PNW will be directly responsible for the management and development of food accounts such as Raleys, Nugget, New Seasons, and PCC. This person will be a hybrid regional HQ account manager and “feet on the street”, including being indirectly responsible for the further growth of our distribution in UNREAL’s National Mass, Club, and Away from Home accounts. They will also manage a network of brokers and distributors to drive volume, build revenue, and increase market share. 

The Regional Sales Manager, NorCal & PNW will be a vital member of the UNREAL Commercial team and report to the Director, West. This geography will include 3+ states and require 25% travel. Candidates must be located within the Northern California or Pacific Northwest region, with a preference for candidates local to the San Francisco Bay Area, CA or Seattle, WA.

What You’ll Do: 

• Develop a business plan and sales strategy for the NorCal & PNW region to ensure attainment of company sales goals and objectives and gain new points of distribution
• Own sales targets across assigned accounts, including selling new products to customers, account business planning, and execution of business portfolio strategies
• Build relationships with retailers, brokers, distributors, and category managers to ensure top-notch execution and sustained growth
• Execute annual business plans and track to achieve or exceed net sales targets.
• Create promotional budgets and activities for the region by distributor and/or account - setting promotional planners and sales & spend goals for each of the assigned distributors and/or broker partners
• Manage administrative projects, including sales forecasting, trade planning, verification of deductions, and data analysis
• Create and execute creative and effective merchandising programs for top accounts
• Initiate and coordinate development of action plans to penetrate new retailers and markets
• Analyze data and distributor reports to highlight voids, opportunities, and risks, skillfully using data and insights to support a sales story
• Partner with the Commercial team to identify and build selling stories tailored to specific customer needs
• Assist customers in resolution of complaints
• Assist in the development and implementation of marketing plans as needed.
• Uses designated field tools for every store visit (Repsly, etc.) to document activities and ensure consistency
• Work hand in hand with the broader UNREAL team to make recommendations for proper and effective merchandising such as shelf management positions, rack, displays, POS placements, and necessary collateral
• Represents UNREAL at food shows, distributor & food service events, and other industry events, including executing demos as needed to drive sales and new placements

Who You Are: 

• 5+ years of sales experience in food or beverage. Prior experience in the snacking category a plus.
• Understanding of the U.S. grocery retail markets. Prior experience or relationships with natural chains a plus.
• Strong planning and customer management skills to manage multiple customers in multiple categories simultaneously
• Experience with utilizing and analyzing syndicated data (Nielsen, IRI, SPINS, etc.) and applying it to accurate forecasting
• Strong communication skills
• Experience in managing Distributors, Brokers and/or Direct Sales team
• Proven track record in a retail environment
• Thorough and ongoing knowledge of current sales and business development concepts and practices
• Demonstrated ability working within key software applica